Search results for "muotiala"
showing 4 items of 4 documents
Girls’ portrayals in fast fashion advertisements
2022
This study analyses the visual construction of girls and notionssurrounding young femininities articulated by 15 contemporaryadvertisements of Nordic fast fashion companies, available on theirpublic Facebook pages in Finland. A visual discourse analysis identifiessome blatantly stereotypical and a few complex visual constructions ofgirls as heterosexual, caring, innocent, sexy posers, active self-presentersand self-surveyors, carefree and environmental activists. Theimplications of our findings, particularly in shaping societal notionssurrounding girls, are discussed. The study contributes primarily to theresearch field of visual commercial representation of girls by unpackinghow their comp…
Amazon's initiative transforming a non-contact society : Digital disruption leads the way to stakeholder capitalization
2021
Contrary to the decisive role of R&D centered on information and communication technology (ICT) in the digital economy, its excessive expansion has resulted in declining productivity due to the two-faced nature of ICT. Consequently, the novel concept emerges of innovation that maintains sustainable growth by harnessing the vigor of soft innovation resources (SIRs). Pioneering endeavors can be observed at the forefront of the global ICT leaders. World R&D leader Amazon has been harnessing the power of users that seek SIRs. This functions as a virtuous cycle, leading to the transformation of R&D by fusing a unique R&D system with a sophisticated financing system. With this orchestration, Amaz…
Fashion-driven Textiles as A Crystal of A New Stream for Stakeholder Capitalism : Amazon’s Endeavor
2020
Fashion reflects changes in socio-economic and cultural life which, in turn, changes fashion, and apparel boosts such change. Thus, in response to a shift in people’s preferences from economic functionality to supra-functionality beyond an economic value, the fashion industry has been gaining momentum worldwide. In the digital economy, the fashion industry is in the midst of global dynamic change stimulating volatility, velocity, variety and dynamism, which necessitate a digital solution. Digital business leader Amazon has succeeded in constructing an R&D-driven disruptive businesss model. This can be attributed to a virtuous cycle among user-driven innovation, advancement of the Internet, …
A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era
2022
The textile and apparel (fashion) industry has been influenced by developments in societal socio-cultural and economic structures. Due to a change in people’s preferences from economic functionality to supra-functionality beyond economic value, the fashion industry is at the forefront of digitalization. The growing digitalization in the fashion industry corresponds to digital fashion, which can satisfy the rapid shift in consumers’ preferences. This paper explores the evolving con-cept of innovations in digital fashion in the textile and apparel industry. Specifically, it centers on the evaluation of Amazon’s digital fashion initiatives, which have made the platform the Un…