Search results for "nettipokeri"
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The Grinders : Making Meaning in the Online and Offline Lives of Internet Poker Players
2015
Problem gambling affects only 1–3 percent of the gambling population but still most research on gambling is problem-oriented (Raento 2011, 76). Thus, the negative “cover story” (Gubrium 2008, 512) of gambling needs to be unsettled and complemented, because it obscures the complexities of the lived reality of mainstream gambling culture (Reith & Dobbie 2011; Matilainen & Raento 2014, 433; Jouhki 2011a, 79). Most gamblers are not the marginalized, addicted persons so often envisioned in both research and the media (Vuorento 2011; Binde 2007, 152–157): the mainstream of gambling is about entertainment, excitement, mental challenge and social value. To some it is also a profession. This article…
The Hyperreal Gambler : On the Visual Construction of Men in Online Poker Ads
2017
Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (a…