Search results for "organisaatio"
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Key Issues in Enterprise Architecture Adoption in the Public Sector
2018
This paper examines the challenges of enterprise architecture (EA) adoption in public sector organisations. So far, demonstrating the benefits of EA has appeared difficult in this context, and the results in transforming public sector remain modest: Both the penetration and the maturity of EA appear rather low. In the academia, however, the adoption of EA has gained less interest than the EA development and methodologies. Hence, there is a need for research on what are the challenges of EA adoption, and how to overcome them. This paper presents the results of an expert survey on the challenges of EA adoption in the Finnish public sector. The analysis of quantitative data, supported with a q…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…