Search results for "pää"

Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

2016

Customers´ paths to purchase are constantly developing due to digitalization. Online channels enable customers to guide their own decision processes more than ever. When understanding the complex buying journeys, companies can gain competitive advantage. Another current and interesting phenomena in the field of marketing lies in a fairly new concept called customer brand engagement (CBE). The nature of CBE has been studied to some extent, but further research is needed, especially on fluctuation, since most research focuses on observing CBE levels during a specific context and time. The aim of this research is to create insight into the customer decision-making process and CBE. The focus is…

The antecedents and outcomes of online consumer brand experience

2021

Websites are a remarkable cyber asset and a vital part of companies’ marketing communications and sales operations. This chapter discusses how online Consumer Brand Experience is created and affected by website qualities. We develop and test a research model concerning the antecedents and outcomes of Consumer Brand Experience with a sample of 202 respondents in Finland. The findings suggest that website appearance quality dimensions have a significant effect on evoking Consumer Brand Experience, whereas the technical quality dimension does not. Brand trust, electronic Word-of-Mouth intentions, and behavioural intentions are identified as outcomes of consumer brand experiences evoked by webs…

Building interpersonal trust in business networks: enablers and roadblocks

2019

Purpose - This study examines how interpersonal trust forms in business networks and anchors relationships. Trust can be seen as a required factor and enabler for co-creation that is needed when business models are created. This study draws on empirical data from a case study of a Finnish business network in the healthcare and pharmaceutical industries. It seeks to answer the research question: How does interpersonal trust start to develop at the business network level and how it can be supported? Design/ methodology/approach – This article draws on a case study of a Finnish business network which was developed through theme interviews and observation conducted in 2012. Findings - The findi…

Mestaruus pääomana : huippu-urheilun tuottama pääoma yrittäjäksi ryhtymisen kannalta

2011

Jyväskylän yliopiston ylioppilaskunnan hiili- ja luontojalanjälki

2023

Tässä hankkeessa laskettiin Jyväskylän yliopiston ylioppilaskunnan (JYY) merkittävimpien toimintojen vuoden 2021 hiili- ja luontojalanjälki eli ilmasto- ja luontohaitat. Menetelmä perustuu pääosin muun muassa EXIOBASE ja LC-IMPACT-tietokantoihin, joiden avulla pystytään talouskirjanpitoon perustuen selvittämään eri tuotteiden ja palveluiden aiheuttamat ilmasto- ja luontohaitat sekä niiden maantieteelliset sijainnit. JYY:n vuoden 2021 hiilijalanjälki oli 2017 t CO2e, maaekosysteemeihin kohdistuva luontojalanjälki oli 8,30E-09 PDF (globaali osuus lajeista, jotka ovat riskissä kuolla sukupuuttoon), makean veden ekosysteemeihin kohdistuva luontojalanjälki oli 1,42E-09 PDF ja meriekosysteemeihin…

The emission reduction potentials of First Generation Electric Aircraft (FGEA) in Finland

2020

Under the looming climate crisis, aviation needs to find new solutions to cut its greenhouse gas emissions. One pathway towards zero emissions is the use of electric aircraft. While current battery technology will not allow for medium and long-haul flights at full capacity, on short-haul routes First Generation Electric Aircraft (FGEA) could play a significant role in the near future. Current FGEA under development could carry 9–19 passengers on distances of 400–1046 km by 2025. This study focuses on the emissions reduction potentials of FGEA in Finland. It compares the carbon dioxide equivalent (CO2-eq) emissions and real travel times (RTT) from door-to-door of FGEA on 47 routes with exist…

Hederns och ärans språk. De karolinska officerarnas retorik i samband med tjänsteplaceringarna efter det stora nordiska kriget 1700 - 1721

2009

Responsible cognitive digital clones as decision-makers: A design science research study

2022

This study uses a design science research methodology to develop and evaluate the Pi-Mind agent, an information technology artefact that acts as a responsible, resilient, ubiquitous cognitive clone – or a digital copy – and an autonomous representative of a human decision-maker. Pi-Mind agents can learn the decision-making capabilities of their “donors” in a specific training environment based on generative adversarial networks. A trained clone can be used by a decision-maker as an additional resource for one’s own cognitive enhancement, as an autonomous representative, or even as a replacement when appropriate. The assumption regarding this approach is as follows: when someone was forced t…

Social Capital And Commitment in the Brazilian Wine Industry

2012

The purpose of this paper is to contribute to the literature on organizational social capital and organizational commitment in collaborative networks context. Firstly, we identified the most important elements that compound these two concepts. In order to do that, we surveyed 193 employees of 74 companies' members of a food network - the Brazilian Wine Industry Cluster. Finally, we sought to better understand the relationship between commitment and social capital. The results show that affective and normative organizational commitments enchance social capital development, specially in relational and cognitive dimensions. These findings revealed that employeed may execute some tasks as a way…

Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

2017

This paper seeks to better understand the skills and competencies that Public Relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. ‘Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest t…