Search results for "paikallisuus"

showing 2 items of 42 documents

The impact of consumer local engagement on local store patronage and customer satisfaction

2017

This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction.

vähittäiskauppaEconomics and Econometricsconsumer satisfactionpaikallisyhteisötconsumer community valuesVitalityAffect (psychology)lähikaupatLiiketaloustiede - Business and management0502 economics and businessBusiness and International ManagementMarketingta512sosiaalinen pääomaMarketingyhteisöllisyys05 social sciencesasiakasuskollisuuspaikallisuusSocial relationlocal retail patronageConsumer satisfactionTest (assessment)social capitalSurvey data collection050211 marketingCustomer satisfactionBusiness050203 business & managementlocal community engagementSocial capitalThe International Review of Retail, Distribution and Consumer Research
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Keskipohjalaisyritykset toimintaympäristönsä ja sen hyvinvoinnin rakentajina : diskurssianalyyttinen näkökulma

2008

This research focuses on small and medium sized enterprises in Finland’s Central Ostrobothnia region as constructors of identity and welfare for their operating environment. To investigate the phenomenon I apply a discourse analytic and constructionist approach. The study material is derived from the SMEs’ www pages, which were subjected to a rhetorical analysis. I base my conclusions on the organizational discourses emerging from the homepages and the identities constructed therein. The dominant discourses show that the companies concentrate primarily, if not exclusively, on the substance of their business: the production of goods and services.Instead of describing themselves explicitly as…

yritystoimintaKeski-Pohjanmaahyvinvointitoimintaympäristöpaikallisuusyrityksetdiskurssianalyysi
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