Search results for "paratexts"
showing 4 items of 4 documents
Don't skip intro. Sigle da non perdere
2019
In recent years, TV series have gained a central role among the classic TV genres. They have become more and more elaborate, strategically edited, catching both the critics and the audiences’ eyes. Many «surrounding» texts have contributed (and contribute) in making them popular and, among these texts, the opening credits play a special part. At the beginning of television history, opening sequences were brief and marginal texts aimed at informing the viewer about the cast and the contents he was going to watch. Nowadays they are refined products, designed to present, seduce, involve and facilitate the viewer’s entry into the story. In this paper, we will focus on these brief yet rich kind …
Soglie XXL. Sigle dei programmi televisivi sul dimagrimento
2020
TV show opening credits can be considered as frames which delimit the borders of a filmic text. They aim at advising and attracting the audience by highlighting specific aspects of the program. In doing that, opening credits as well as other forms of intros activate specific styles of relationship between the instances of production and reception of texts. They can be considered acts of enunciation through which the enunciator establishes its own discourse and gives instructions to the enunciatee about the text. In this paper we will analyze these so called “paratexts”, in particular by focusing on the intro sequences of some weight loss TV programs from the Italian television schedule. The…
Paramedia : thresholds of the social text
2017
This work is an adaptation of Gerard Genette’s theory of paratexts to social media. Paratexts are information surrounding texts, and usually helping the user to decide whether or not to consume a text. In social media, a plurality of new information surrounds texts we read every day. They are dynamic by nature and have different authors: the social platforms, like Facebook or YouTube; the authors of texts, and the users who comment and share them. This collection of four articles will debate the ethos in social media, what is an author in social media, what are the identified paratexts in selected social media websites and the limits of interpretation of paratexts in contemporary Brazilian …
Paratextual Prometheus : Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign
2015
The object of this article is to map correspondences between the literacy of books and the literacy of online video platforms, in order to create common ground between both media and assist transmedia storytellers in the task of exploring video platforms with in-depth knowledge of each textual element surrounding video content. The article proposes a comprehensive categorization and typification of surrounding information in the standard video pages of YouTube and Vimeo, using Gerard Genette’s theory of paratexts as a basic framework. The analysis found that the interplay between paratextual elements, the audience feedback and the absence of endorsement from authors to paratexts created by …