Search results for "personointi"
showing 5 items of 15 documents
An intelligent learning support system
2017
Fast-growing technologies are shaping many aspects of societies. Educational systems, in general, are still rather traditional: learner applies for school or university, chooses the subject, takes the courses, and finally graduates. The problem is that labor markets are constantly changing and the needed professional skills might not match with the curriculum of the educational program. It might be that it is not even possible to learn a combination of desired skills within one educational organization. For example, there are only a few universities that can provide high-quality teaching in several different areas. Therefore, learners may have to study specific modules and units somewhere e…
Enhancing news recommendation using a personalized content manager
2018
The surge in the amount of information available on the internet and the number of users utilizing such information poses new challenges for information systems. This rapid growth in information is palpable in the news provisioning domain where users spend time deciding which of the many channels provides news in a most reliable and useful fashion. In the last few years, News aggregation platforms are now present which reduces the time users spends in consuming news from multiple sources. But news provisioning is more than just aggregating and presenting news. It must also include taking into cognizance users’ needs. Therefore, recommendation algorithms are developed by information systems …
Customer personalization driven content management system
2017
Customer information can be used to tailor products, services and consumption experiences to fit the specific needs and tastes of customers. Website personalization allows changing radically the attitude of a website for each visitor. By personalizing content on the website, it can offer the best solution for each user or client. There is no single solution, which works for everyone in ecommerce sphere anymore. Personalization takes care of everyone’s individual needs. This study is aimed to look into online personalization, its abilities and potential. In this research, solution by Frosmo has been used to carry out experiments on top of data, received from e-commerce websites of three diff…
Personointi ja suosittelujärjestelmät elektronisessa liiketoiminnassa
2016
Verkkokaupoilla on erilaisia keinoja tehostaa liiketoimintaansa, ja ne poikkeavat vanhoista malleista ja mukautuvat koko ajan uusien teknologioiden myötä. Tämän tutkielman tavoitteena on selvittää, kuinka personointia ja suosittelujärjestelmiä käytetään hyödyksi elektronissa liiketoiminnassa. Personointiin liit-tyy oleellisesti se, että eri ihmisille pystytään tarjoamaan oikeanlaista sisältöä oikeaan aikaan. Tätä varten asiakkaista pyritään keräämään mahdollisimman monipuolista tietoa. Kerättyä tietoa käyttävät hyödyksi suosittelujärjestelmät, jotka omalta osaltaan hoitavat personointia. Tämän lisäksi niiden tehtävänä on yllä mainittu tiedon kerääminen ja prosessointi, asiakasprofiilien luo…
‘Interesting but scary’ : Customers' perceived value of MyData
2022
Digitalisation has facilitated saving data in various warehouses. While Big Data is a new form of capital that is often considered an asset for organisations, the potential value of data to customers has seldom been addressed. This chapter discusses MyData (personified and personalised data) and aims to increase our understanding of its benefits and the value created when customers use their own data. The empirical data for this paper were collected from customers of a large retail organisation that adopted the practice of sharing data with customers. This study has found that value accruing from customer’s shopping data is multifaceted and can be either positive (creating value) or negativ…