Search results for "proteiinivalmisteet"
showing 3 items of 3 documents
Developing a matrix framework for protein transition towards more sustainable diets
2021
PurposeThe purpose of this study is to propose a matrix framework to understand the interdependencies of domains and scales of protein transition towards diets based on plants and alternative sources of proteins.Design/methodology/approachThe abductive research approach is used in building the framework, and the proposed framework is illustrated using the regional food system in Central Finland as an example. Focus groups and interviews were used to collect qualitative data from 28 respondents.FindingsThis study provides a framework for protein transition, with five domains and five scale levels. Interactions between public and private governance activities at different scales, domains and …
Hypes and the birth of new sustainable market categories – a socio-cultural perspective on the emergence of the meat substitute category in Finland
2022
Hypes can be a significant contributor in the mainstreaming of sustainable products. Former research on hypes has been supplier oriented, and thus little is known of their effect on new market formation. Our paper contributes to this research gap by examining the establishment of the ‘meat substitute’ category in Finland using press articles, retailer interviews and consumer panel data. We show how the emergence and legitimation of the meat substitute category depended heavily on the hype arising around a single product, called Pulled Oats (PO). This hype was anchored in its association with trendy and socio-culturally relevant values and practices. We further discover that the hype had pos…
Innovations for sustainable protein systems
2019
Purpose: Introduction of new, alternative protein sources and products for replacing conventional animal products requires many innovations at the product level and the system level. However, less attention has been given to analyzing the emergence of entrepreneurial and business responses to sustainable protein system. The purpose of the paper is to analyze the opportunities and challenges in food processing related to sustainable protein systems from the perspective of sustainable innovations and sustainable entrepreneurship. Design/methodology/approach: Thematic qualitative interviews were conducted in Finnish food manufacturing companies during the first half of 2018. Nineteen (19) inte…