Search results for "proximization"
showing 3 items of 3 documents
Distance crossing and alignment in online humanitarian discourse
2018
Abstract This article analyzes multimodal genres of current online humanitarian discourse such as mission statements, annual reports and photo galleries to find how the construals of beneficiaries and humanitarian organizations align with the motives, values and emotional dispositions of prospective donors. The discursive reduction of distance between the donor and the beneficiary is likely to produce solicitation effects and enable self-legitimization. First, based on extant literature, the article develops a method to account for the pragmatic operations of textual ‘proximization’ and visually simulated ‘co-presence’ in humanitarian communication. Then it applies it to a sample of multimo…
European Security Under Threat: Mediating the Crisis and Constructing the Other
2017
Departing from the assumption that discourse is both socially constituted and constitutive, and that social reality is co-constructed by the institutions of mass communication, this chapter takes under scrutiny media representation of the recent refugee crisis in Europe. The objective behind it is to maximise the validity of the Media Proximization Approach (MPA), drawing on the insights from Critical Discourse Studies, cognitive linguistics and corpus linguistics, in explicating how the media can potentially impact on the salience of issues and thus on public perception of problems and threats along with measures to be taken to deal with them. Examining the data from Poland, a European Uni…
Mobilizing against the Other : cyberhate, refugee crisis and proximization
2017
Drawing on the insights from Media Proximization Approach (MPA), the present chapter explores the dynamics of the online construction of the Other in the context of current refugee crisis and the phenomenon of hate speech within cyberspace. While content- and theme-wise, it takes under scrutiny online refugee-related discourses, on the theoretical and methodological level it presents a new approach to mediated construction of social reality based on the notion of distance and Self/Other or Us/Them dichotomy. Coached within (Cognitive) Critical Discourse Analysis, such an approach calls for an integration of corpus linguistics methods and tools. The chapter addresses the following questions:…