Search results for "racking"
showing 10 items of 815 documents
Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
2021
[EN] This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. …
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
2017
[EN] The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad recall, ad liking, the ACE metrix score and the number of views on YouTube during a year were investigated. Our findings suggest a significant correlation between neuroscience metrics and self-reported of ad effectiveness and the direct number of views on the YouTube channel. In add…
The First Case of Successful Breeding of a Golden EagleAquila chrysaetosTracked from Birth by Satellite Telemetry
2007
The natal dispersal of a Golden Eagle from its natal eyrie to the site where it reproduced for the first time was monitored. After covering > 16 000 km2 in its three years of juvenile dispersal, and despite flying > 130 km from its natal site, the eagle finally settled in a vacant territory just 26 km away from the place where it had hatched. Almost 95% of the total dispersal area was visited for the first time during the first year of tracking; less than 40% of the disper- sal area was used during the remainder of the dispersal period. During dispersal the eagle regularly visited territories occupied by adult Golden Eagles. Previous records of the occupancy of the territory the eagle curre…
Natal dispersal and recruitment of two Bonelli's Eagles <I>Aquila fasciata</I>: a four-year satellite tracking study
2009
To study natal dispersal and recruitment to the breeding population in Bonelli's Eagle, two nestlings were tagged with satellite transmitters in the Iberian Peninsula in 2002. Their monthly ranges and distances were computed and fitted to regression models to describe their general trend. One bird, a female, dispersed and settled rapidly in an area which she explored intensively during four years and which finally became her first breeding site. The natal dis- persal distance was 441 km, and the bird cannot therefore be considered philopatric. The other bird, a male, alternated between long travelling episodes and settlement in particular areas, exploring different regions both distant from…
Deformation Imaging by Strain in Chronic Heart Failure Over Sacubitril-Valsartan: A Multicenter Echocardiographic Registry
2022
Aims: Sacubitril/valsartan has changed the treatment of heart failure with reduced ejection fraction (HFrEF), due to the positive effects on morbidity and mortality, partly mediated by left ventricular (LV) reverse remodelling (LVRR). The aim of this multicenter study was to identify echocardiographic predictors of LVRR after sacubitril/valsartan administration. Methods and results: Patients with HFrEF requiring therapy with sacubitril/valsartan from 13 Italian centres were included. Echocardiographic parameters including LV global longitudinal strain (GLS) and global peak atrial longitudinal strain by speckle tracking echocardiography were measured to find the predictors of LVRR [= LV end-…
Hydrophobic pocket targeting probes for enteroviruses
2015
Visualization and tracking of viruses without compromising their functionality is crucial in order to understand virus targeting to cells and tissues, and to understand the subsequent subcellular steps leading to virus uncoating and replication. Enteroviruses are important human pathogens causing a vast number of acute infections, and are also suggested to contribute to the development of chronic diseases like type I diabetes. Here, we demonstrate a novel method to target site-specifically the hydrophobic pocket of enteroviruses. A probe, a derivative of Pleconaril, was developed and conjugated to various labels that enabled the visualization of enteroviruses under light and electron micros…
The background music-content congruence of TV advertisements: A neurophysiological study
2021
Abstract Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and eye-tracking behaviors of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive wor…
A Test of Covariance-Matrix Forecasting Methods
2015
Providing a more accurate covariance matrix forecast can substantially improve the performance of optimized portfolios. Using out-of-sample tests, in this article the author evaluates alternative covariance matrix-forecasting methods by looking at: (1) their forecast accuracy, (2) their ability to track the volatility of a minimum-variance portfolio, and (3) their ability to keep the volatility of a minimum-variance portfolio at a target level. The author finds large differences between the methods. The results suggest that shrinking the sample covariance matrix improves neither the forecast accuracy nor the performance of minimum-variance portfolios. In contrast, switching from the sample …
Automatic Segmentation and Enhancement of Pavement Cracks Based on 3D Pavement Images
2019
Pavement cracking is a significant symptom of pavement deterioration and deficiency. Conventional manual inspections of road condition are gradually replaced by novel automated inspection systems. As a result, a great amount of pavement surface information is digitized by these systems with a high resolution. With pavement surface data, pavement cracks can be detected using crack detection algorithms. In this paper, a fully automated algorithm for segmenting and enhancing pavement crack is proposed, which consists of four major procedures. First, a preprocessing procedure is employed to remove spurious noise and rectify the original 3D pavement data. Second, crack saliency maps are segmente…
T-wave alternans analysis improvement by means of curve alignment prior to distance calculation.
2007
Tracking of repolarization instabilities in the ECG, such as T-wave alternans (TWA), has become a popular non-invasive method to assess the vulnerability to malignant arrhythmic events. These instabilities are usually characterized by small amplitude changes and their measurement is difficult due to the presence of noise and artifacts. Several methods have been recently proposed to address this problem. Most of them are based on amplitude analysis of beat-to-beat alternation of the T wave. This paper describes a preprocessing stage intended to be used prior to amplitude analysis and aimed at improving the alignment between consecutive T waves. This increases the accuracy of the difference c…