Search results for "sales"
showing 10 items of 182 documents
Integrētā mārketinga komunikācija: Promocijas darba (monogrāfija) kopsavilkums
2016
Elektroniskā versija nesatur pielikumus
The determinants of stakeholder engagement in digital platforms
2018
Abstract Consumer engagement has been heralded as strategic in facilitating sales growth, competitive advantage, and profitability. Expanding the notion of consumer engagement to the stakeholder context, this study examines the determinants of multi-stakeholder digital engagement. Based on a digital setting (Expo2015), this study collected all the social media posts (n = 984) in the Facebook page with restricted access to the stakeholders involved in the event. Initial regression results suggest that the presence of transformation, in terms of activation of creative resource integration in posts, is a strong predictor of compliant and interactive engagement. Fuzzy-set qualitative comparativ…
Le développement des compétences transversales en vue de favoriser l'employabilité transfrontalière : le rôle de la mobilité internationale
2018
International audience; Cette contribution a pour objectif d’identifier les compétences transversales et interculturelles que des étudiants en gestion, santé et ingénierie d’une institution de formation supérieure suisse romande développent dans le cadre de leur expérience de mobilité internationale et d’examiner dans quelle mesure ces compétences particulières favorisent l’insertion sur le marché du travail. S’appuyant sur des méthodes mixtes (qualitatives et quantitatives), l’étude exploratoire exposée démontre que si le séjour à l’étranger demeure un moyen efficace pour affermir d’autres compétences que celles purement techniques ou académiques, sa valorisation au moment de la recherche …
De la literatura misógina medieval a la igualdad de oportunidades entre hombres y mujeres. Descripción de una unidad didáctica para 3º de la ESO
2009
Se explica y comenta los contenidos y secuenciación de una unidad didáctica que contiene como tema transversal la igualdad de oportunidades entre homes y mujeres, preparada para la asignatura de "Valencià. Llengua i literatura" para el curso de 3º de la ESO (que hemos publicado dentro de un proyecto editorial, Ediciones SM, 2007). Los contenidos literarios, tanto teóricos como prácticos, tratan tanto de la obra más celebrada de temática misógina del siglo XV, la novela en verso l'Spill, escrita por Jaume Roig, como la Vita Christi de Isabel de Villena, donde se defiende la dignidad de la mujer. Se contextualiza el tema de la mujer en la literatura europea del siglo XV (Cristina de Pizán). E…
Le silence des mots pour dire la barbarie terroriste : le pari esthétique et éthique de Jaime Rosales dans Tiro en la cabeza (2008)
2017
This article questions the aesthetic and ethical values of silence in Tiro en la cabeza (Bullet in the Head, 2008), a film without dialogue or music in which the Spanish director Jaime Rosales recreates the circumstances of an unplanned attack of Basque terrorist organization ETA.
Peris de Sales, Vicent; Parra Monserrat, David; Souto González, Xosé Manuel (coords.) (2018): Repensamos la geografía e historia para la educación de…
2019
Stakeholder Strategy and Design Alignment Framework for Design Science Research – A Study in the Context of VR-Aided Marketing and Sales
2020
This study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies and theory-ingrained design artifacts. We coin this framework as Stakeholder Strategy and Design Alignment (SSDA). As an application area, we concentrate on a Virtual Reality (VR) application designed for marketing and sales purposes. The empirical testing of the framework shows that the marketing and sales potential of the application are, indeed, perceived very differently among three stakeholder groups: company representatives, developers and customers. In addition to t…
Barriers to the use of mobile sales force automation systems: a salesperson’s perspective
2015
Purpose – The purpose of this paper is to examine the barriers associated with the adoption and use of mobile sales force automation (SFA) systems from a salesperson’s perspective. Design/methodology/approach – A qualitative investigation of two business-to-business companies was conducted. Data collected from ten semi-structured interviews with directors or sales managers were analyzed to understand the main barriers to SFA system adoption. Findings – The study confirms the existence of three barriers (customer knowledge, quality of information and the characteristics of mobile devices) to a mobile SFA system use and identifies two additional barriers: lack of time and optimization issues…
Intention to use mobile customer relationship management systems
2014
Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sales managers representing five B2B companies. Findings – The study extends the TAM framework with three additional constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model…
Lisboa 1998. Un punto de inflexión en la orientación de las grandes exposiciones internacionales: del optimismo desarrollista a la reflexión sobre lo…
1999
Las grandes exposiciones internacionales han constituido hasta aquí exponentes privilegiados de los avances tecnológicos, contribuyendo de ese modo a transmitir optimistas visiones de «futuros de progreso». Con la Expo’98 de Lisboa se comenzó a poner en práctica una nueva concepción del papel de estas exposiciones, mucho más útil, pensamos, desde el punto de vista de la educación de la ciudadanía.