Search results for "semiotica"
showing 10 items of 285 documents
Fra discorso e narrazione
2015
La fotografia digitale alla prova dei media : il caso Picasa
2010
International audience
E/C serie speciale n. 6 - Guide turistiche. Spazi, percorsi, sguardi
2010
Post-it
2020
The history of the invention of post-it, the famous small piece of yellow paper with a re-adherable strip of glue, help us see how designing can be a way of redesigning more than a creation ex nihilo. A designer is who works on the meaning of things, focusing on the relations an artifact creates with humans and non humans. Standing in front of an object, then, the question changes: not what is design but when.
Semiotica e Iconologia
2004
In Semiotica e Iconologia si è condotta una riflessione, partendo da alcune letture significative di opere d’arte di età preistorica, moderna e contemporanea, avvalendosi delle metodologie della semiotica e dell’iconologia. La lettura di un’opera è sempre un’operazione complessa che richiede, tavolta, il ricorso alla semiotica, o meglio alla semantica delle arti, come nel caso di Pollock, il quale espone la materia senza la presenza di elementi iconografici. Altre volte, si deve ricorrere all’uso dell’iconologia, come si può, esemplarmente vedere nel saggio pionieristico di M. Calvesi, intitolato Iconologia dell’Astrattismo. Vi sono casi e momenti della storia dell’arte, come nel caso del C…
Estetica del Telegionale
1998
Brand language. Methods and models of semiotic analysis
2015
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some of them are technical, and relate to the fact that brands are above all pieces of communication; others pertain to a recent and pervasive cultural phenomenon whereby brands have migrated from marketing to everyday social life. A brand is a mark, a sign that, by producing various possible meanings, generates pragmatic effects on subjects and objects: it identifies, transforms and gives them value(s). A wide roster of social phenomena are rooted in brands as signs: communication strategies, production and reception of discourses, inter-subjective dynamics, changes in a collective imaginary, iden…
Propaganda alimentare
2020
How can we investigate the symbolic meaning of food without reading the thoughts of those who eat? The answer can be found in the slogans that advertising proposes. Advertising, in fact, has precisely the role of constructing the "good to think" of which anthropology speaks, and not because of some kind of occult power that is occasionally attributed to it, but because of the social function it performs. What it does is to make a given product relevant within a wider system composed of many others, but also of values, problems, traditions, tastes, disgusts, principles and practices. Advertising has, in a certain sense, made its own the function of the ancient storytellers who, by declaiming…