Search results for "servitization"
showing 3 items of 3 documents
Adjusting Software Revenue and Pricing Strategies in the Era of Cloud Computing
2016
Competitive forces shape software revenue and pricing models in cloud computing.Different revenue and pricing models lead to different competitive strategies.Software firms apply mixed revenue models, or a hybrid pricing mechanism.Software renting provides flexibility for software providers against competition.Software architecture may either limit possibilities for different revenue models. Recent research has recognized cloud computing as a new paradigm of servitization in which software products are offered based on service contracts. Thus, instead of selling software licenses, software vendors can rent software as a service to customers. However, it is still unclear how software provide…
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
2017
Ohjelmistoala on läpikäynyt valtavia muutoksia 2000-luvulla uusien teknologisten innovaatioiden syntyessä ja levitessä kiihtyvällä tahdilla. Pilvipalvelu on yksi tunnetuimmista innovaatioista ja kuvaa internetissä tapahtuvaa tietotekniikan käyttöä. Samaa nimitystä käytetään kaikista pilvessä tarjottavista palveluista, joista Software-as-a-Service (SaaS) on saanut laajimman suosion. Enemmistö uusista pilvipalveluorganisaatioista on pieniä tai keskisuuria yrityksiä, joilla on tutkimusten mukaan hyvin omalaatuinen tapa suunnitella ja toteuttaa markkinoinnin toimenpiteitä. Perinteiset suurille organisaatioille sopivat markkinoinnin teoriat ja mallit eivät istu nuorten ja ketterien ohjelmistoyri…
INDUSTRIES IN CENTRAL AND EASTERN EUROPE ARE MAKING STRIDES TOWARD SERVITIZATION
2014
This paper is intended to examine, without empirical evidence, the way industries in Central and Eastern Europe are heading toward convergence of knowledge-intensive sectors. Emboldened by European Union’s commitment to become the world’s most competitive entity, industries in the new member countries are phasing out low skilled labor-intensive activities such as subcontracting of final assembly, concomitantly trying to integrate skilled labor-intensive inputs in production. Following a powerful trend that is manifest in global manufacturing, firms in the region are endeavoring to enhance the value of their offerings by providing knowledge-intensive services in addition to physical products…