Search results for "sisältötuotanto"
showing 10 items of 16 documents
Kirja-arvostelut alustataloudessa – esimerkkinä käyttäjälähtöiset arvostelut Instagramissa
2021
Kulttuurituotteita eivät sosiaalisen median aikakaudella enää arvostele julkisesti vain perinteisen median ammattikriitikot, vaan myös tavalliset ihmiset osallistuvat teosten julkiseen arvottamiseen erilaisilla digitaalisilla alustoilla. Tarkastelemme tässä artikkelissa kirjallisuusarvosteluja osana alustoitunutta kulttuurituotantoa esimerkkinämme käyttäjälähtöiset kirja-arvostelut erityisesti kuvasovellus Instagramissa. Instagramiin on vakiintunut kirjallisuuskeskusteluyhteisö, jota kutsutaan maailmanlaajuisesti nimellä Bookstagram mutta jolla on myös paikallisia tai alueellisia muotoja, kuten suomalainen Kirjagram. Kysymme, miten käyttäjäarvostelijat esiintyvät niissä arvostelulle määrite…
What drives travelers' adoption of user-generated content? : A literature review
2018
User-generated content (UGC) has become an important part of travel planning, as travelers evaluate travel products based on past reviews. However, different factors account for why tourists utilize UGC. The aim of this study is to review extant studies on UGC to identify the antecedents of UGC utilization for travel planning and the theories, models, and frameworks used in these studies. A total of 54 studies from 2005 to 2016 were found. This study found that UGC adoption is determined by attributes relating to the user, the source, the content, and response variables. It also found distinct and heterogeneous theories and frameworks mainly drawn from the information systems, socio-psychol…
“Congratulations, you’re on TV!”: Middle-space performances of live tweeters during the FIFA World Cup
2018
Social television has transformed the traditional role of the television viewers by providing ‘ordinary people’ access to the public stage. This article describes how public access to television affected the dialogues of Finnish tweeters on Twitter during the massive media event of the FIFA World Cup. Through the lens of digital conversation analysis, the study shows how the media publicity of tweets changed the direction of the interaction between tweeters and transformed their roles vis-à-vis the television show, making one of them into a ‘media flasher’ and the others viewers of his or her performance. The publicity was constructed as important through noticings, congratulations, and com…
Museum24 : collaborative writing as a method in local cultural heritage preservation
2008
The hierarchy of needs for user experiences in virtual reality
2021
Virtual reality (VR) is rapidly becoming more widely adopted by various industries, and virtual content is just as rapidly becoming available for consumers. However, there is a lack of guidelines and standards for VR content to be held to in terms of experiential design. Because VR is a relatively new media form for consumers, there is a high risk of user attrition due to the novelty of the service. Therefore, if the first experience of the technology is with poorly made content, users will be much less likely to use VR again. Therefore, as various industries and organizations digitalize and adopt emerging technology such as VR, great care should be given to the way the virtual content and …
How to Engage Customers on TikTok?
2022
This research investigates the effects of marketer-generated content (i.e., emotional and rational), sounds, and influencers on digital customer engagement (i.e., likes and shares) on TikTok. Data were collected from 10 Indonesian food and beverage brands. The results confirm that emotional content generates more likes and shares than rational (i.e., informational and transactional) content. Conversely, rational (i.e., informational and transactional) posts receive more likes and shares than emotional posts. Additionally, original sounds and influencers positively influence likes and shares. This study advances social media and content marketing literature in three ways. First, this researc…
Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis
2019
Online content consumption behavior has significantly changed. In particular, the growing success of legal media service providers such as Youtube, Netflix, or Spotify, has led to new modes of consumption. Research, however, still focuses predominately on illegal streaming and downloading behavior and its impact on media companies' commercial success. In order to paint a more comprehensive picture, we report on a cross-country study conducted in Austria and Finland, which explored digital content consumption habits and sources, young adults' attitudes towards illegal sources, and the importance of price, legality, ease of use as well as ease of access, and its influence on people's consumpt…
Käsikirjoitettu kirjailija ja adaptaatioprosessit : Komisario Palmu -teosten cameo-roolit ja tekijyys elämyksellisinä sisältöinä
2016
Elämykset kulttuurina ja kulttuuri elämyksinä : kulttuurintutkimuksen näkökulmia elämystalouteen
2016
Elämyksellisyydestä on viime vuosikymmenten aikana tullut markkinoinnille keino erottautua ja houkutella kuluttajia. Elämyksellisyys kietoutuu talouden logiikkaan. Tätä yhteen kietoutumista on kuvattu sekä tieteessä että taloudessa elämystalouden käsitteellä. Elämykset kulttuurina ja kulttuuri elämyksinä -teos ottaa kriittiseen tarkasteluunsa elämystalouden osana kulttuuria – ja kulttuurin osana elämysteollisuutta. Kirjan keskeisiä kysymyksiä ovat: Miten kulttuuria tuotteistettiin jo ennen elämystalouden käsitettä? Kuinka sitä tuotteistetaan niin kutsutussa globaalissa kilpailukyky-yhteiskunnassa? Miten elämystalouden logiikan piirissä luodut kulttuuriset sisällöt, tuotteet, konseptit ja pa…
Ten facts about content marketing
2018
Content marketing is facing what most trendy topics face: it is more publicly discussed than it is truly understood. Thus far content production has relied on case-specific, individual reports, and the final outcomes of content have provided surprises, both positive or negative. In hindsight it is easy to explain content success and failure, but academic studies on the logic of content creation and content life cycle have been missing. The ambitious goal of this research, Opening the Black Box of Content Marketing, funded by Business Finland, has been to systematically open up the logic of content marketing. In our project, we asked what constitutes content related expectations, how are con…