Search results for "sitoutuminen"
showing 10 items of 173 documents
Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry
2023
Social media has changed the way people interact with companies and one another as well as become a powerful tool for enhancing touchpoints with customers. While many studies on loyalty, loyalty/reward programmes exists, there is still a gap in our understanding of how social media, rewarded engagement and loyalty programmes (LPs) work together. Against this backdrop, this chapter aims to increase our understanding of the role of rewarded social media engagement in LPs and customer loyalty amongst members versus non-members. To explore the relationship and to differentiate between members and non-members, this study explores rewarded social media engagement, trust, perceived switching cost …
Autistisen lapsen toimintaan sitoutuminen sensorisen integraation terapiassa : havainnointimittarin muokkaus
2011
Tämän tutkimuksen tarkoituksena oli autistisen lapsen terapiatilanteen havainnointiin soveltuvan yhteistoimintaan sitoutumisen mittarin kehittäminen. Sitoutumisen mittari muokattiin Gallon, Tickle-Degnenin ja Costerin ”Challenge Management Rating Scale” (CMRS) – mittarista. Ensin sitoutumista tutkittiin teoreettisesti: minkälainen ilmiö sitoutuminen oikeastaan on ja mitä olennaisia tekijöitä siihen liittyy. Taustateorioina käytettiin toimintaterapian teoriaa, sensorisen integraation teoriaa, motivaatioteorioita ja teorioita varhaisesta vuorovaikutuksesta. Mittarin muokkaaminen perustui 1) tutkimuksessa koottuun teoriaan, 2) autismitutkimukseen 3) mittarin muokkaajien kliiniseen kokemukseen …
Computational Analysis of n→π* Back-Bonding in Metallylene-Isocyanide Complexes R2MCNR′ (M = Si, Ge, Sn; R = tBu, Ph; R′ = Me, tBu, Ph)
2013
A detailed computational investigation of orbital interactions in metal–carbon bonds of metallylene–isocyanide adducts of the type R2MCNR′ (M = Si, Ge, Sn; R, R′ = alkyl, aryl) was performed using density functional theory and different methods based on energy decomposition analysis. Similar analyses have not been carried out before for metal complexes of isocyanides, even though the related carbonyl complexes have been under intense investigations throughout the years. The results of our work reveal that the relative importance of π-type back-bonding interactions in these systems increases in the sequence Sn < Ge ≪ Si, and in contrast to some earlier assumptions, the π-component cannot be …
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
2015
Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the growing attention of customer brand engagement and consequently Marketing Science Institute has listed it as one of its key research priorities. Another important research interest which highly affects to customers satisfaction and loyalty, is brand experience. The indirect effect of brand experience to the relationships between customer brand engagement and its consequences are insufficiently examined and therefore in this study brand experience is used as a moderator factor. …
Simultaneous Support for and Opposition to Brands : A Study on Brand Love and Hate - the Two Poles of Brand Polarisation
2023
This chapter discusses the drivers of brand polarisation (i.e. simultaneously loving and hating a brand). Despite its relevance for brand managers and public relations executives, brand polarisation remains heavily understudied among scholars. This study addresses the focal phenomenon by examining consumers and the role of social media within the research context. The key theoretical concepts introduced in this chapter include brand polarisation, brand attitude, brand relationships, brand love, brand hate, brand experience and social media brand communities. Using ten in-depth, semi-structured interviews, 36 loved and/or hated brands were discussed by the study participants. The findings de…
Vuorovaikutus ja sen merkitys aikakauslehden verkkoyhteisössä : "kykenen vaikuttamaan vaikka olenkin pelkkä opiskelija ja siivoan laittioita työkseni"
2014
Tämän tutkielman tavoitteena oli tarkastella aikakauslehden verkkoyhteisön toimintaa, sekä lukijoiden keskinäistä että lukijoiden ja lehden tekijöiden välistä vuorovaikutusta, ja sen merkitystä molemmille osapuolille. Tutkimuksella haluttiin myös selvittää verkkoyhteisön toimintaan osallistumisen motiiveja ja lehden toimituksen syitä lukijoiden osallistamiseen. Tutkimuksessa lähestyttiin asiaa sekä lukijoiden että lehden toimituksen näkökulmasta. Tutkittava aikakauslehti oli suomalainen, muotiin ja tyyliin keskittyvä naistenlehti Costume, joka lanseerattiin Suomen markkinoille syksyllä 2012. Tutkimuksessa yhdistettiin kvantitatiivisia sekä kvalitatiivisia tutkimusmenetelmiä. Tutkimuksen ain…
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
2014
In recent years, many companies have used social media as part of their marketing and brand building activities. The rise of social media has strengthened the need for customer activation and engagement. Customer brand engagement offers companies multiple positive outcomes, such as satisfaction, trust, loyalty, and empowerment, which potentially facilitate successful business performance. The idea of engagement is relatively new in the marketing literature, and academic research has only minimally examined the potential for growth presented by engaging customers. However, numerous researchers have recognized the growing academic interest in customer brand engagement, as evidenced by the Mar…
Students’ engagement in learning by indigenous knowledge-chemistry lesson
2022
This study was aimed at assessing students’ engagement in an integrated indigenous knowledge-chemistry lesson (IIK-CL) designed using the processes involved in cassava dough production. The paper focuses on the behavioural, emotional and cognitive engagement and their impact on students’ construction of knowledge of the factors affecting rate of chemical reactions. The study was conducted in Swedru senior high school in the Agona East municipality of the Central Region of Ghana. A purposively sampled intact class of 26 students aged between 14 and 18 years formed the study. The control group for this study encompassed also 26 students randomly sampled from the remaining chemistry classes in…
Social Capital And Commitment in the Brazilian Wine Industry
2012
The purpose of this paper is to contribute to the literature on organizational social capital and organizational commitment in collaborative networks context. Firstly, we identified the most important elements that compound these two concepts. In order to do that, we surveyed 193 employees of 74 companies' members of a food network - the Brazilian Wine Industry Cluster. Finally, we sought to better understand the relationship between commitment and social capital. The results show that affective and normative organizational commitments enchance social capital development, specially in relational and cognitive dimensions. These findings revealed that employeed may execute some tasks as a way…
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
2022
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing…