Search results for "social media."
showing 8 items of 718 documents
Citizen Response in Crisis : Individual and Collective Efforts to Enchance Community Resilience
2014
This paper reports on the process and findings of an extensive research project with the aim of investigating present initiatives and approaches within the area of community resilience and citizen involvement. The paper specifically addresses which emerging sociotechnical approaches can be discerned within these initiatives. The discussion is structured within three categories of potential voluntary engagement; organized volunteers, semiorganized individuals, and “nonorganized” individuals. The empirical material assembled in the research project is contrasted with contemporary international research literature regarding sociotechnical means for enhancing community resilience. Swedish appro…
Working the fields of big data : Using big-data-augmented online ethnography to study candidate–candidate interaction at election time
2017
The paper proposes big-data-augmented ethnography as a novel mixed-methods approach to studying political discussions in a hybrid media system. Using such empirical setup, the authors examined candidate–candidate online interaction during election campaigning. Candidate–candidate interaction crossing party boundaries is scarce and occurs in the form of negative campaigning via social media, with the shaming of rival candidates and engaging in battles with them. The authors posit that ethnographic observations can be used to contextualize the computational analysis of large data sets, while computational analysis can be applied to validate and generalize the findings made through ethnography…
Examining the Impact of eWOM-triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement
2021
Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of eWOM-triggered customer-to-customer (C2C) interactions on travelers’ post-eWOM behaviors (i.e., repurchase and customer engagement) in a cross-cultural context. Drawing upon cognitive dissonance theory, a scenario-based experiment was conducted using a sample of 461 African tourists with recent intracontinental travel experience. Our findings suggest that a customer’s repurchase intention and engagement in social media C2C interactions are significantly influenced when their eWO…
Social Media Monitoring in the industrial Business to Business Sector
2012
The objective of this paper is to provide new knowledge of social media monitoring (SMM) in the B2B sector. Specifically, we study the quantity of electronic word-of-mouth (eWOM) found on social media sites concerning B2B companies, as well how B2B companies view the nature and importance of eWOM. This case study research combines eight qualitative theme interviews executed in the autumn 2011 with a quantitative web data based on 3849 social media mentions collected with a social media monitoring (SMM) software rom the 25 August till 25 October 2011. Thus, the research contributes to marketing research both methodologically and theoretically. The results of this paper suggest that B2B compa…
Professional social media-enabled productivity : a five-wave longitudinal study on the role of professional social media invasion, work engagement an…
2022
PurposeSocial media platforms are increasingly used at work to facilitate work-related activities and can either challenge or make people feel more productive at jobs. This study drew from technostress and employee well-being literature and analyzed longitudinal effects of professional social media (PSM) invasion, work engagement and work exhaustion on PSM-enabled productivity.Design/methodology/approachNationally representative five-wave survey data of Finnish employees were analyzed with hybrid multilevel linear regression analysis. Outcome measure was PSM-enabled productivity and the predictors included PSM invasion, work exhaustion and work engagement. Age, gender, education, occupation…
Social media in public diplomacy : survey on the social media communication of the Finnish missions abroad
2012
Today, social media is changing the way people communicate by giving the influence to the hands of the people. For organizations, it means that the issues of stakeholders are the focus of the communication, not the organizations. The question no longer is whether to use social media in public relations, but how to use it. In this research the social media communication of the Finnish missions abroad is studied. The missions have implemented social media as a part of their communication mainly since 2010. It is time to evaluate how the social media have been used so far, including an examination of what more social media can offer. It has been suggested that there is a need for re-evaluation…
Prescriptive practices in an English-speaking language-oriented online community : a case study of Your Grammar Sucks videos
2016
Internetin myötä kielenkäyttäjille on avautunut lukuisia mahdollisuuksia julkaista tekstejään ja mielipiteitään ja saada ne mahdollisesti hyvin suuren yleisön nähtäville. Perinteisiin medioihin kuten kirjoihin, sanoma- ja aikakauslehtiin sekä televisioon verrattuna Internetin keskustelupalstoilla, blogisivustoilla ja sosiaalisen median sivustoilla, kuten Facebookissa, kielenkäyttö on verrattain vapaata. Samaan aikaan kun kirjoittajille on avautunut vapaus julkaista kirjoituksiaan instituutioiden niitä rajoittamatta, kielenkäyttäjät ovat ottaneet tehtäväkseen valvoa toistensa kieltä kritisoimalla ja korjaamalla toisten kirjoituksia sekä määrittämällä, mikä on hyväksyttävää kielenkäyttöä ja m…
The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries
2019
Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a prelim…