Search results for "sponsor"

Pasākuma "Lattelecom Rīgas maratons" partneru komunikatīvie mērķi un to sasniegšanas instrumenti (2007, 2011, 2014, 2015)

2015

Bakalaura darbā Pasākuma "Lattelecom Rīgas maratons" partneru komunikatīvie mērķi un to sasniegšanas instrumenti (2007,2011,2014,2015) tiek apskatīti sponsoru galvenie komunikatīvie mērķi un instrumenti, ar kuru palīdzību tie tiek sasniegti. Tiek apskatīta pasākuma mārketinga komunikācija, lai izprastu sponsoru, mediju un auditorijas mijiedarbību. Kā pētnieciskais jautājums tiek izvirzīts - noskaidrot kādus komunikatīvos mērķus ir izvirzījuši pasākuma "Lattelecom Rīgas maratona" partneri un kādi ir to sasniegšanas instrumenti. Teorētiskā bāze tiek balstīta uz teorijām par mārketinga komunikāciju, pasākumu mārketingu, sporta pasākumu sponsorēšanu, klientu lojalitātes veidošanu un korporatīvo…

Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they ado…

2021

This study investigates individuals’ motivations to create sponsored video ads in response to corporate online advertising competitions, and the creative strategies they employ when so doing. The findings from two studies that combined qualitative (42 semi-structured interviews and netnography) and quantitative (content analysis of 1,102 ads) research methods showed that individuals are motivated to produce sponsored video advertising by six factors: learning, enjoyment, self-expression, remuneration, recognition and influencing others. In turn, these motivations can be categorised as intrinsic, extrinsic, rational and affective, leading to a typology of four advertising creators. It was fo…

Sponsorointistrategiat, sponsorointikohteiden valinta ja hyödyntäminen

2010

Tutkimuksen tarkoituksena oli selvittää, miten sponsorointi nähdään kohdeorganisaatioissa. Tutkimuskirjallisuuden ja esihaastattelujen perusteella erityisiksi mielenkiinnon kohteiksi nousivat yritysten sponsorointistrategiat, millä perusteilla sponsorointikohteita valitaan ja miten sponsorointia hyödynnetään. Tutkimuksen tavoitteena oli tulosten perusteella löytää yrityksille sponsoroinnin kehittämiskohteita. Aineisto kerättiin haastattelemalla 11 henkilöä kymmenessä erityyppisessä keskisuomalaisessa yrityksessä, jotka harjoittivat sponsorointia. Haastattelut toteutettiin nauhoitettuina puolistrukturoituina teemahaastatteluina, jotka litteroitiin, ja aineisto analysoitiin teemoittelemalla. …

La mundialización de un fútbol para ricos / 2

2006

Suppliers’ software development project start-up practices

2017

Purpose The purpose of this paper is to present a life cycle phase of a software development project which is substantial for the success of the project. This paper visualizes the project start-up phase from suppliers’ perspective. Design/methodology/approach The method is a theory building from case studies. The data were collected from three software supplier firms by conducting process modeling separately in each firm. Findings The study resulted in a model of a supplier’s software project start-up which includes start-up practices and involved roles. The results indicate that project start-up is an integral and structured phase of project life cycle, which influences the execution of a…

How is Project Success Affected by Replacing the Project Manager?

2007

Sponsorizzazione e beni culturali

2016

In her report, the author highlighted the positive and critical aspects of sponsorship for cultural heritage

Appunti sul regime di deducibilità dei corrispettivi erogati per spese di sponsorizzazione a favore degli enti sportivi dilettantistici

2014

Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism

2016

As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored…

Facteurs limitant une opération de sponsoring sportif comme source d’avantage concurrentiel

2016

International audience