Search results for "sponsors"
showing 10 items of 22 documents
Transferencia valor-experiencia a través del patrocinio deportivo : antecedentes y consecuencias
2021
El estudio propone un modelo de patrocinio deportivo que toma como eje la transferencia entre evento y marca en términos de valor y experiencia, abundando en sus antecedentes y efectos. Encuestando en 2012 a 364 asistentes al GP de Fórmula 1 de València se concluye que no se transfiere el valor del evento a la marca, pero sí la experiencia. Asimismo, se observa que ambos términos (experiencia y valor) están significativamente relacionados. Adicionalmente, se confirma que motivación, identificación e implicación son antecedentes del eje del modelo, junto con todos los efectos propuestos. This study proposes a general model for sports sponsorship which takes as its central concept the transfe…
Involvement and image transfer in sports sponsorship
2017
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Attention to diversity in Madrilenian classrooms. Teachers’ opinions
2022
City marathons have evolved and grown exponentially in type and popularity, in their managerial complexity, and in terms of their financial impact on their host cities and the attraction of corporate sponsors. Most of the research on city marathons has focused on evaluating their broad economic, urban, tourist, social, sporting, and symbolic effects on host cities. However, less attention has been paid to analyzing key strategic decisions that could account for the evolution and growth of specific marathons and their influences on their management and success. This article, which addresses the cases of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso, examines…
From needs to competencies : a case study on the integration of a rights based approach into NGO practises
2010
The objective of this qualitative case study is to provide knowledge on the possibilities of incorporating a rights based approach (RBA) into practises of non-governmental organisations (NGOs) in the context of development and children. The study is confined to examine the possibilities of RBA in realising children’s rights within the child sponsorship programme (CSP) of a Finnish NGO, Fida International (Fida), and the conceptualisation of the child in regard to different approaches. The theoretical framework is built on contemporary development discourse concerning the approximation of human rights and development as well as the underlying reasons for the emergence of RBA as a contributio…
LE MIGRAZIONI COME NELLA RAPPRESENTAZIONE DI UN GIANO BIFRONTE. LE STRADE SICURE E LEGALI D’INGRESSO DEI MIGRANTI PROFUGHI IN ITALIA.
2019
L’ingresso e la presenza in Italia di persone migranti è, fin da sempre, un tema di confronto fra coloro che ritengono che sia giusto favorire un’adeguata accoglienza e coloro che sostengono il contrario. Il presente contributo intende illustrare le forme possibili di ingresso legale di migranti profughi nei paesi dell’Unione Europea, con particolare attenzione all’ingresso legale in Italia. A partire dal 2014, il governo italiano ha manifestato l’intenzione di sviluppare un programma di reinsediamento al fine di dare ai migranti profughi una adeguata protezione. Attualmente, attraverso la rete dei Corridoi Umanitari, sotto il coordinamento del Dipartimento per le Libertà Civili e Immigrazi…
Sport sponsorship in Finland: the case study of FC JJK Jyväskylä
2013
This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is presented. This research has provided implications to the management of the club, such as how to increase sponsorship efficiency, how to benefit from applying sponsorship alignment as well as relationship marketing. In order to successfully implement the study, an online survey, interviews, and participant observation was utilised. In addition, statistical data were obtained from the club. It has been concluded that JJK fans’ sponsor awareness …
Agenda building y frame promotion en la campaña electoral de 2011: la circulación del discurso entre partidos, medios y ciudadanos
2014
El objetivo principal de este trabajo de tesis doctoral es el estudio de la circulación del discurso político en el espacio público durante la campaña previa a las Elecciones a las Cortes Generales de noviembre 2011. El estudio parte de una concepción de la esfera pública que incluye tanto a los medios de comunicación tradicionales como a las nuevas herramientas de comunicación digital, como los blogs. La hipótesis básica de investigación es que el pluralismo polarizado del sistema mediático español, que se caracteriza por una acusada histórica imbricación entre los partidos políticos y la prensa, dibuja un escenario en el que los partidos tienden a dominar la producción del discurso públic…
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…
Double role of music criticism : a model of the inner structure of the funding of music
2008
Tarkoituksena on tarkastella, kuinka musiikkikritiikki vaikuttaa musiikin rahoitukseen. Aineistoni muodostuu eri osa-alueiden teksteistä. Tutkimukseni näkökulma perustuu Bourdieu´n, Beckerin ja Maussin määrittelemään kenttään ja sen dynamiikkaan. Kentän asiantuntijaosan muodostavat koulutus, kulttuuripolitiikka, ja muusikko (imagon saajan osana). Kaiken keskiössä on kriitikko, taiteellista tasoa evaluoimassa. Näin muodostuvassa sisäpiirissä voi liikkua päätöksiin vaikuttavaa tietoa. Tämä muodostaa rahoituksen yhden haaran. Toinen haara syntyy lipputuloista. Innovaattoreitta on tutkimusten mukaan 10-15% yleisöstä (, ja sillä saattaa olla sija sisäpiireissäkin), suurin osa yleisöä seuraa inno…
How can sport sponsors comply with international corruption laws?
2017
Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus between anticorruption laws and these “bribery-friendly” business cultures create a tension for sport sponsors. Violations of applicable anticorruption laws may lead to significant fines, criminal sanctions and negative publicity. It is imperative that sport sponsors know and comply with these laws. This chapter aims to discuss bribery law, identify potential red flags that may indicate violations, and offer recommendations for legal compliance. peerReviewed