Search results for "sponsorship"

Strategies for Heading Off is Project Failure

2000

Although investment in information technology and information systems continues to increase, projects continue to fail. As a result, IS projects, particularly software projects, are perceived as high risk. By categorizing types of risk, this article helps IS professionals and all project sponsors to identify classes of risk and choose the appropriate managerial behavior to mitigate each of them.

Análisis de la participación escolar en la gestión de un espacio natural. Estudio de casos del Proyecto de Apadrinamiento del Parque Natural del Turia

2016

El Proyecto de Apadrinamiento de las riberas del Turia ha permitido desarrollar una investigación cualitativa para estudiar el carácter de la participación escolar fomentada  a partir de la relación que este tipo de proyectos genera entre los ámbitos de la educación formal y no formal. Se plantea una primera fase diagnóstica a través de entrevistas semiestructuradas y posteriormente una intervención mediante una investigación cuasiexperimental para conocer la percepción que sobre esta cuestión poseen técnicos, docentes y el propio alumnado. Los resultados evidencian la necesaria coherencia entre el modelo didáctico-evaluativo alternativo y el proyecto curricular sociocrítico para fomentar l…

ICT History Study as Corporate Philanthropy in Latvia

2019

There are two ICT museums in Latvia: the Riga Technical University Telecommunications Museum and the Computing Museum of the Institute of Mathematics and Computer Science of the University of Latvia. Historical studies can be carried out at museums, institutes and universities, and professional communities. The type of history study funding can also vary. The article describes the possibilities for financing of computer museums. A comparison of museum metrics in the United Kingdom, Germany, the Netherlands and Latvia, Lithuania, and Estonia is subject to discussion. This comparison outlines the possible future museum reforms in the Baltic States. The authors review the public and private fu…

THE OLIGARCH AND THE PAINTBRUSHES: A BIOGRAPHICAL SKETCH OF ANDREU GARCIA, PRIEST = EL OLIGARCA Y LOS PINCELES: BREVE SEMBLANZA DEL PRESBÍTERO ANDREU…

2014

The documents regarding the Valencian priest Andreu Garcia († November 1452) show a quite interesting character. Garcia’s family belonged to local oligarchy. Moreover, he had a substantial income related with the Cathedral. He had contact, too, with Carthusians, Observant Friars and probably with Beghards (the books of his library suggest this last idea). Garcia took part, as an intermediary or as a sponsor, in many artistic orders that involved the best workers and the best customers of the city. Besides, he had a strong relationship with painters like Simó Llobregat, Jaume Mateu, Gonçal Sarrià and Joan Reixac. The priest could also have practiced painting, judging by the belongings that w…

Suppliers’ software development project start-up practices

2017

Purpose The purpose of this paper is to present a life cycle phase of a software development project which is substantial for the success of the project. This paper visualizes the project start-up phase from suppliers’ perspective. Design/methodology/approach The method is a theory building from case studies. The data were collected from three software supplier firms by conducting process modeling separately in each firm. Findings The study resulted in a model of a supplier’s software project start-up which includes start-up practices and involved roles. The results indicate that project start-up is an integral and structured phase of project life cycle, which influences the execution of a…

How is Project Success Affected by Replacing the Project Manager?

2007

Sponsorizzazione e beni culturali

2016

In her report, the author highlighted the positive and critical aspects of sponsorship for cultural heritage

Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm

2017

The growth of new industry sectors and the ascent of burgeoning economies have increased competition between companies to secure a skilled workforce. To ensure competitiveness in these rapidly changing markets, companies have striven to build successful branding strategies. Although employer branding is becoming a popular trend in the world of practicing managers and scholars, perspectives are still evolving. The purpose of this study was to examine the effectiveness of employer branding from the perspective of a business-to-business (B2B) multinational company´s (thereafter, “the case company”) current employees. In this study, a sport sponsorship project acted as an employer branding acti…

Transferencia valor-experiencia a través del patrocinio deportivo : antecedentes y consecuencias

2021

El estudio propone un modelo de patrocinio deportivo que toma como eje la transferencia entre evento y marca en términos de valor y experiencia, abundando en sus antecedentes y efectos. Encuestando en 2012 a 364 asistentes al GP de Fórmula 1 de València se concluye que no se transfiere el valor del evento a la marca, pero sí la experiencia. Asimismo, se observa que ambos términos (experiencia y valor) están significativamente relacionados. Adicionalmente, se confirma que motivación, identificación e implicación son antecedentes del eje del modelo, junto con todos los efectos propuestos. This study proposes a general model for sports sponsorship which takes as its central concept the transfe…

Involvement and image transfer in sports sponsorship

2017

Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…