Search results for "sport management"
showing 10 items of 54 documents
Influencia de la satisfacción y el valor percibido sobre el “Word of Mouth” en los usuarios de centros deportivos
2019
Uno de los principales objetivos de los servicios deportivos, es fidelizar a los usuarios el mayor tiempo posible en dicho servicio. Por ello, desde el inicio de la literatura de la gestión del deporte, que analizan las diferentes variables de gestión, cada vez más, aparecen trabajos que tratan de aportar información relacionada con este objetivo. Dentro de las inten- ciones futuras de los usuarios, la recomendación es uno de los factores claves para poder analizar los futuros comportamientos de dichos usuarios. Por ello este trabajo, trata de analizar cuál es la influencia de la satisfacción y el valor percibido de los usuarios, sobre el “Word of Mouth” (boca-oído), es decir, como influyen…
El efecto de la experiencia de servicio emocional en las intenciones futuras del usuario de centros deportivos
2016
El presente trabajo analiza la influencia que tienen los aspectos emocionales en las intenciones futuras de los usuarios de centros deportivos. A través de una muestra compuesta por 512 usuarios de tres instalaciones deportivas privadas y diversas escalas adaptadas de valor percibido, satisfacción general, intenciones futuras y emociones, se realiza un análisis de consistencia interna de dichas escalas, un descriptivo de media y desviación estándar, análisis de correlación de Pearson y una regresión lineal múltiple. Los resultados mostraron que las escalas utilizadas eran fiables y la valoración de los usuarios fue alta en cuanto a la satisfacción y la experiencia emocional con el servicio.…
Influence of Sports Participation on the Behaviors of Customers of Sports Services: Linear and Qualitative Comparative Analysis Models
2023
Sports services have become an important enclave for our society. Due to its complete sports offer, customers can perform physical activity that helps them to improve their health and well-being. In fitness centers, managers try to know what their customers are looking for in order to create more personalized experiences, as well as to improve their health. This study seeks to understand the influence that sports frequency has on the future behavior of users of a sports center, using two complementary methodologies. A sample of 383 users of a private sports center was used. The two complementary methodologies used were linear models and comparative qualitative analysis, based on the combina…
‘Classical’ doping, financial doping and beyond: UEFA’s financial fair play as a policy of anti-doping
2014
Against the backdrop of an increasing use of the term ‘doping’ in circumstances other than the classical understanding, this theoretic article provides a new and comprehensive inter-disciplinary reflection of the doping concept. The aim is to elaborate a broader understanding of doping in relation to socio-economic contexts. Besides addressing the question which structural similarities in general justify the label ‘doping’, a comparison between ‘classical’ doping and the so-called financial doping in European club football is developed. These insights serve as a basis for a consideration, to what extent insights of social-scientific research on drugs in sport may be consulted to analyse soc…
The Transfer from a Major Sport Event to a Sponsoring Brand
2014
The aim of the chapter is to analyze how sport visitors transferred perceived value and experience of the event to the sponsoring brand. Therefore, based on tourist behavior model and theories of sport sponsorship, a global model of sponsorship in major sport event whose axis is based on the models applied to transfer value and experience arises. Furthermore, the model includes the backgrounds that determine the behavior of visitors towards the sport event and the effects derived from the attendance to the event and the sports sponsorship action. Results show that perceived value is not transferred; however, the experience of the event is indeed transferred to the sponsoring brand. Addition…
Patterns of managerial action: an empirical analysis of German sport managers
2012
Based on the assumption that the organisational society is divided into three clearly defined economic sectors, it seems an obvious assumption to adequately differentiate the educational curriculum according to these three sectors. By examining the characteristics of the different tasks of sport managers within the abovementioned sectors, it can be noted that it is possible to speak of a general job profile, although significant individual interior deviations are evident. With the use of cluster analysis techniques, empirical manager types can be identified, which cannot easily be matched into the theoretical sector typologies.
The academic field of Sport Management: past, present and future
2019
The industry of sport currently has a big impact on our society, in areas as diverse as economics, mass media, health or politics. As a result of this new trend, a specific academic field, identified as ‘Sport Management’ has emerged in the past years. A study field that appears to have experienced a substantive growth over a short period of time. This paper has conducted a review on the relevant aspects that have shaped the identity of Sport Management as an academic field. For that purpose, documentary sources have been used as reference with a main focus in those produced by relevant authors of the Sport Management field, granting special attention to the theoretical construction of the …
Linked(In)g sport management education with the sport industry: A preliminary study
2021
Social media are one of the most valuable management tools used by sport managers in the fulfilment of their daily tasks. However, the studies that share and analyse the impact of educational experiences that incorporate social media into sport management education for professional purposes are scarce to date. Thus, this study presents an educational innovation piloted in a sport management course where LinkedIn—the social media most associated with the professional sphere—is introduced through an experiential learning methodology, as a driver of students’ career development and as a tool to keep up to date and interact with the sport industry. To assess the learning outcomes, a new scale w…
Introducción de LinkedIn en la gestión del deporte para crear entornos de aprendizaje en línea
2021
[EN] Social media have become a valuable resource for the teaching community, enabling online teaching and learning environments to be created. These tools have gained prominence as a result of the pandemic caused by the spread of the SARS-CoV-2 virus, making it viable to continue teaching through these channels. On the other hand, social media are a fundamental element in the day-to- day work of sport managers, being a very useful tool for managing aspects as diverse as brand image, fan engagement and sponsorship. This work shares an educational innovation named "LinkedIn (r)evolution", carried out with a total of 118 students (72.4% men and 27.6% women) of sport management from two Spanis…
Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014
2015
As the world of sport is encountering challenges, such as intensified competition, fragmented markets and loss of commitment, there is a need to discover new insights of the global sport consumers to gain more understanding of their behavior. Volleyball world is not an exception as regards the challenges. Despite its popularity, however, volleyball has not been researched as widely as for example football. The purpose of this master’s thesis was to investigate the image of volleyball through the perceived attributes the spectating fans link to this discipline in the context of an international tournament. Namely fans are the consumers in sport world and work as co-creators of sport events. …