Search results for "square"
showing 10 items of 1317 documents
Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers
2013
The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…
Conversion rate determinants in e-commerce websites. What about moderation effects?
2018
Online retailers invest significant resource to improve conversion rates, defined as the proportion of website visitors that make a purchase. Using 1,184 observations from six e-commerce websites, this paper aims to analyse conversion rate determinants, also considering moderation effects of seasonality and webpage speed of load. Results show that free shipping and discounts policy have a positive effect on the conversion rate, moderated by seasonality and load speed. These finding could be useful guidelines for e-commerce managers in order to allocate their limited resources to the most relevant factor to increase online sales.
Marketing or methodology? : Exposing the fallacies of PLS with simple demonstrations
2023
Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated problems with the technique but have had little impact on its use in marketing research practice. This study aims to present some of these criticisms in a reader-friendly way for non-methodologists. Design/methodology/approach Key critiques of PLS are summarized and demonstrated using existing data sets in easily replicated ways. Recommendations are made for assessing whether PLS is a useful method for a given research problem. Findings PLS is fundamentally just a way of constructing scale scores for regression. PL…
Rejoinder: fractures in the edifice of PLS
2023
Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings The authors find that some of Yuan’s arguments are incorrect, or unclear. Further, rather than contradicting the authors’ conclusions, the material provided by Yuan in his commentary actually provides additional reasons to avoid partial least squares (PLS) in marketing research. As such, Yuan’s commentary is best understood as additional evidence speaking against the use of PLS in real-world research. Research limitations/implications This rejoinder, coupled with Yuan’s comm…
Mass appraisal of residential real estate using multilevel modelling
2016
Mass appraisal, or the automatic valuation of a large number of real estate assets, has attracted the attention of many researchers, who have mainly approached this issue employing traditional econometric models such as Ordinary Least Squares (OLS). However, this method does not consider the hierarchical structure of the data and therefore assumes the unrealistic hypothesis of the independence of the individuals in the sample. This paper proposes the use of the Hierarchical Linear Model (HLM) to overcome this limitation. The HLM also gives valuable information on the percentage of the variance error caused by each level in the hierarchical model. In this study HLM was applied to a large dat…
Dynamical properties of myoglobin in an ultraviscous water-glycerol solvent investigated with elastic neutron scattering and FTIR spectroscopy
2018
Abstract Proteins have distinctive dynamical properties, characterized by the fluctuations of protein molecules among the different minima of their energy landscape. These fluctuations, progressively activated for temperature values larger than ~180 K, lead to a steep increase in the temperature dependence of all measurable dynamical properties. This phenomenon is known as Protein Dynamical Transition and, in spite of the intense studies due to its importance in protein function and to the relation with the fascinating fundamental thermodynamics of complex systems, many aspects of it are not yet clearly understood. Among these, the relationship with the properties of the external solvent an…
Preliminary results on direct quantitative determination of cocaine in impregnated materials by infrared spectroscopy
2018
Abstract Partial least squares models were built for the direct determination of cocaine in seized impregnated smuggled materials. Measurements are based on the attenuated total reflectance middle infrared spectra (ATR-MIR) and diffuse reflectance spectra in the near range (DR-NIR) obtained directly from the surface of the impregnated materials. The aforementioned procedures offer fast, cheap and environmentally friendly green alternatives to the reference method based on the extraction of the drug and its quantification by gas chromatography. Additionally it has been verified that results found are statistically comparable with those obtained by the reference method with root mean square e…
A full-atom multiscale modelling for sodium chloride diffusion in anion exchange membranes
2021
Abstract A novel full-atom multiscale method, combining different computational approaches and aimed to describe diffusion of multiple ions in anion exchange membranes (AEM), is presented. The method is used to evaluate diffusion of chloride and sodium ions in polysulfone tetramethylammonium (PSU-TMA) membranes, with particular attention to the co-ion diffusion. The hydration of the PSU-TMA is computed as a function of the membrane ionic exchange capacity via Density Functional Theory (DFT) and used for carrying out molecular dynamics simulations (MD). An upgraded DFT-based approach is proposed to obtain the atoms’ charges used in the force field for the MD simulations. Three approaches hav…
Complete band gap in a pillar-based piezoelectric phononic crystal slab
2016
In this paper we have shown that it is possible to obtain the complete phononic band gaps in a square lattice of pillar-based phononic crystal. Bigger phononic band gap width can be obtained by increasing the height of pillar and it filling fraction, f. It is shown that the gap-to-mid-gap ratio of pillar at h/a = 0.5 has increased by 21.2% when it height increased to 1.25 and the gap-to-mid-gap ratio has increased by 12% when the filling fraction is increased from r/a = 0.3 to 0.45. The study also shows bigger band gap width and higher central frequency can be obtained by increasing the filling fraction of pillar.
Electrochemical Characterization of Archaeological Tin-Opacified Lead-Alkali Glazes and Their Corrosion Processes
2005
The electrochemical response of weathered and unweathered archaeological tin-opacified glazes attached to paraffin-impregnated graphite electrodes is described. Upon comparison with the square wave voltammetric response of SnO2, PbO and PbO2, Sn- and Pb-centered reduction processes can be characterized. Reduction of Sn(IV) involves the stepwise formation of solid Sn(II) and Sn metal, successively, at potentials of −0.08 and −0.55 V vs. AgCl/Ag. Reduction of network-modifier Pb(II) in glazes occurs at −0.5 V and is accompanied by the reduction of network-forming Pb(IV) at potentials ranging from +0.65 to +0.20 V, confirming the presence of such centers in glazes. Voltammetric data suggest th…