Search results for "stereotype"
showing 8 items of 148 documents
French Fries, French Foxes and Crazy Frenchmen in Quentin Tarantino's Pulp Fiction (1994) and Roger Avary's Killing Zoe (1994) : Reading Hollywood “F…
2010
International audience; This article focuses on the representation of Frenchness in Quentin Tarantino's Pulp Fiction and Roger Avary's Killing Zoe, which were both released in 1994 and made by directors who regularly collaborated at the time. The treatment of Frenchness is different in both films, Pulp Fiction containing several anecdotal references and one French character, while Killing Zoe takes place in France with an almost exclusively European cast. The representation of Frenchness in these films will be my starting point to determine the readings possible for a spectator who is or is not familiar with French and French culture. “Frenchness,” which Pierre Verdaguer has shown is genera…
Brand social representations: strategic perspectives for a fitness club
2009
International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…
Finnish culture in British and Finnish newspapers : a case study of the Valo-festival
1999
Od buntu do wyzwolenia. Image kobiety nieobyczajnej według Sidonie-Gabrielle Colette, Simone de Beauvoir, Françoise Sagan i Marguerite Duras
2018
Tożsamość (także płciowa) kobiety w przestrzeni domu, w historii, kulturze i na drogach emancypacji odzwierciedla niejako jej walkę o wolność. W kontekście faktów kulturowych, obyczajowych i etycznych inspirowanych przez teorię gender niniejszy artykuł ma na celu refleksję nad kwestią obrazu kobiety transgresywnej w literaturze francuskiej XX w. Zagadnienie to rozpatrywane jest w odniesieniu do sfery jej życia osobistego oraz przyjmowanych przez nią określonych ról społecznych i publicznych, przy uwzględnieniu perspektywy historycznej i antropologicznej, związanej ze specyfiką oraz mentalnością Francji XX stulecia. Spod pióra Sidonie-Gabrielle Colette, Simone de Beauvoir, Françoise Sagan or…
Victims, villains or organized community? : discrimination, social exclusion and empowerment in the media representation of urban poverty : case of b…
2012
The purpose of this thesis is to study the media representation of urban poverty in a developing country context, focusing specifically on the connections between media representation and social exclusion. The theoretical-methodological basis of this work draws from critical cultural studies and sociological media research, specifically from the theoretical assumptions of critical discourse analysis about media representation. The premise is the constructionist view that the media does not directly reflect the reality of urban poverty, but constructs journalist reproductions of it from a particular perspective and in a certain social context. Media representation of the subordinated groups …
Use of ethnic humor in modern stand-up comedy
2012
Swój – Obcy – Inny. Brexit i jego społeczne konsekwencje
2017
The main subject of this article are social consequences of the results of the referendum regarding UK departure from the structures of the European Union. The author focuses on the social repercussions in the perception of British citizens and “foreigners” in the face of potential leave the European community, referred to as “Brexit”. The main focus of the author are still current issues of diversity, division “us” versus “foreigners”, stigma and social exclusion. The author based on the analysis of existing materials and a focus group interview presents how the stereotypical perception of reality can affect the development of mutual prejudices