Search results for "subscription"
showing 4 items of 4 documents
INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA
2018
Master's thesis Music management MU501 - University of Agder 2018 Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. The aim is to test whether efficient market for streaming subscription could be developed in emerging economies and contribute to growth in the world digital music markets. The study used a binomial logistic regression to analyse 230 observations obtained from a survey data to estimate a conceptual framework. Results show that music sampling positively affect streaming subscription. Conversely, consumers’ income and attitude are both not s…
The Design Towards a News Aggregator Subscription Service: Results from An Online Experiment
2021
The newspaper industry is on a quest to discover sustainable business models. Digital subscriptions are stable revenue generators for most publishers. That being said, smaller publishers face challenges. By not having the same resource base to offset costs compared to larger ones, small publishers are in a constant state of financial unpredictability. Another persistent problem among them is the high churn rate of subscriptions (i.e., the cancelation rate), which suggests a value misalignment between readers and service. New services like news aggregators may promise publishers a large pool of paying readers, as readers have access to diverse content by different publishers and are willing …
Dissonance and Neutralization of Subscription Streaming Era Digital Music Piracy : An Initial Exploration
2016
Both legal and illegal forms of digital music consumption continue to evolve with wider adoption of subscription streaming services. With this paper, we aim to extend theory on digital music piracy by showing that the rising controversy and diminishing acceptance of illegal forms of consumption call for new theoretical components and interactions. We introduce a model that integrates insights from neutralization and cognitive dissonance theories. As an initial empirical test of the proposed Dissonance-Neutralization model, we estimate a structural equation model based on self-administered survey data obtained from 322 respondents. Our results uncover potential demographic differences in pir…
Characteristics of the subscription revenue model used in SaaS applications
2012
Turunen, Helinä Characteristics of the subscription revenue model used in SaaS applications Jyväskylä: University of Jyväskylä, 2012, 22 p. Information Systems, Bachelor’s Thesis Supervisor: Ojala, Arto Cloud service and cloud business have increased tremendously in the last few years. Both the technology and business aspect of cloud services have been studied widely, especially the advantages of cloud computing from the cus-tomer perspective. Cloud service pricing and its characteristics have been stud-ied less than the technology and business models, and this thesis concentrates on the characteristics, advantages and disadvantages of the subscription model used in Software as a Service (S…