Search results for "survey methodology"

An examination of the relationships among United States college students' media use habits, need for cognition, and grade point average

2013

The current study uses survey methods to understand how US college students' use of various types of social media, such as social networking websites and text messaging on smart phones, as well as consumption of traditional media, such as watching television and reading books for pleasure, is (or is not) related to intellectual cognitive processing and performance in school. The current results, which were based on a number of multiple regression analyses, revealed college students’ use of traditional media appears to be a significant and viable predictor of both college students’ grade point averages (GPAs) and their levels of need for cognition (NFC). On the other hand, college students’ …

When Methodology Interferes With Substance

2005

For campaigners, and also attendant researchers, the advent of the Internet has challenged established ways of doing their respective campaign business. Practitioners, used to running local and media campaigns, can nowadays also resort to elements of web campaigning, while electoral researchers, used to running election studies based on personal or telephone interviews, can now employ online surveys to do their business. However, e-campaigning and online polling suffer from severe deficiencies. Based on online and offline surveys conducted in the run-up to the 2002 German election, we show two things. First, online surveys yield biased results; second, e-campaigning reaches only a tiny fra…

ICT adoption in hotels and electronic word-of-mouth

2015

Purpose The purpose of this paper is to investigate how information and communication technology (ICT) adoption in hotels contributes to satisfaction and loyalty from the consumer perspective, considering the online dimension of recommendations. Design/methodology/approach A quantitative research based on a structured questionnaire and using a personal survey method was developed. Surveys were conducted on 386 guests from Spanish hotels. Causal methodology by testing structural equation model was applied. Findings Significant relationships are obtained in the sequence “ICT use perception – satisfaction with ICT – overall satisfaction with the hotel – dimensions of loyalty” and the mediatin…

Survey, tourism

2015

A survey is any organized and methodical activity that directly collects information on motivations, opinions, and behaviors about the characteristics of a given population, including tourists and residents of a destination. This article provides a description of the stages required when implementing a survey, for the Encyclopedia of Tourism, placing peculiar attention to the context of tourism.

Asking Sensitive Questions

2013

This article is an empirical contribution to the evaluation of the randomized response technique (RRT), a prominent procedure to elicit more valid responses to sensitive questions in surveys. Based on individual validation data, we focus on two questions: First, does the RRT lead to higher prevalence estimates of sensitive behavior than direct questioning (DQ)? Second, are there differences in the effects of determinants of misreporting according to question mode? The data come from 552 face-to-face interviews with subjects who had been convicted by a court for minor criminal offences in a metropolitan area in Germany. For the first question, the answer is negative. For the second, it is po…

Improving predictive accuracy of exit polls

2010

Abstract Exit polls are best known for their use in election forecasting. In recent years, however, some prominent mistaken predictions have been made, undermining public confidence in the accuracy of both exit polls and survey methods. Nonresponse bias has been claimed as being one of the main reasons for inaccurate projections. Traditionally, the issue has been handled through an age–race–sex adjustment at the national and state levels. An alternative solution is suggested and detailed in this paper. A two-step strategy is proposed to reduce nonresponse bias and improve predictions. First, “vote-remembering” (vote recall) is used to correct party proportion estimates at polling locations;…

Media Effects: Levels of Analysis

2017

AN EMPIRICAL STUDY OF LATVIAN CONSUMER’S ATTITUDES AND PERCEPTIONS TOWARDS GENETICALLY MODIFIED ORGANISMS

2016

Genetic modification and genetically modified organisms (GMO) remains a controversial issue. Latvian consumers’ attitude towards genetic modification and GMO have been characterized as negative using Eurobarometer data, but so far no specific investigation of Latvian consumers has been done in this field. The aim of this study was to analyse Latvian consumers’ attitude towards genetic modification and GMO, the subjective and objective knowledge about this questions and acceptability of use of GMO in different application areas. Main task in frame of this research is to summarize different literature and data available to outline some of factors that influence attitudes towards GMO: mainly p…

Insights on integrated marketing communications: implementation and impact in hotel companies

2015

Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influen…

A Comparative Expert Survey on Measuring and Enhancing Children and Young People’s Well-Being in Europe

2018

The understanding of children and young peoples’ well-being varies greatly not just between different experts and scholars, but also across countries and cultures, depending on the historical and socio-economic context. However, an effective application of scholarly research to policy-making, especially at the supra-national level, requires establishing a comparable set of indicators that would allow measuring and comparing children and young people’s well-being across countries, over time and in relation to specific policy instruments. This chapter outlines the key findings from a Delphi survey, comprising a panel of 334 European experts in the fields of survey methodology, children and yo…