Search results for "suu"

The role of social capital in digitalised retail servicescape

2021

This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intangible features which make up the service experience. Recognising the three realms of servicescape (physical, digital and social), we explore the role of social capital in determining the customer experience in digitalised retail servicescape. We demonstrate that social capital has two specific roles. Firstly, it is an integral part of the customer experience and thus contributes to the service experience. Secondly, social capital is created in t…

Retail banking in the aftermath of the financial crisis

2018

This thesis considers the effects of the global financial crisis that started in 2008 on the retail banking environment and on banks’ behavior during and in the aftermath of the crisis. The thesis consists of an introductory chapter and three empirical articles that use unique datasets on Finnish cooperative banks. The introductory chapter provides background and an overview of the thesis and considers the effects of the crisis on retail banking from an overall perspective. The empirical articles investigate the roles of a competitive environment, a low interest rate environment, and relationship banking during the crisis and in the post-crisis period. The first article looks at whether the…

A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study

2022

This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…

Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping

2022

Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …

Vielä kerran väkivallasta, sukupuolesta ja seksuaalisuudesta

2018

Kunnian hallitsema karoliinien sotilaskulttuuri Ruotsin valtakunnassa 1680-1740

2007

"Kunnian hallitsema karoliinien sotilaskulttuuri Ruotsin valtakunnassa 1680-1740" Lisensiaattityössäni tarkastelen suuren Pohjan sodan (1700-21)kokeneiden suomalaisten ja ruotsalaisten karoliinisotureiden maailmankuvaa ja sen vaikutusta heidän elämäänsä. Aikakauden ihmisistä erityisesti sotilaiden koko elämänkulku määrittyi vahvasti kunnian ja kunniallisuuden kautta. Ideaalien ja lähes universaalien soturihyveiden sävyttämä kunniakoodisto ja toisaalta karu sotilaan elämä muodostivat ristiriitaisen sotilaskulttuurin, jonka normien mukaisesti karoliinit elivät usein lyhyeksi jääneen elämänsä. Tutkimukseni selvittää, mistä asioista sotilaiden kunniakeskeinen maailmankuva koostui ja miten alitu…

Multimodaaliset resurssit viittomakielisten oppilaiden suomen kielen tunnilla : neksusanalyyttinen tutkimus

2016

Tutkin maisterintutkielmassani välityskeinoja ja multimodaalisuutta erään kuurojenkoulun 6–9-luokkalaisten viittomakielisten suomi toisena kielenä -oppitunneilla. Ensikieleltään viittomakielisille oppilaille suomen kieli on ensimmäinen kirjoitettu kieli, joten sen merkitys heidän elämässään on suuri, ja suomen kielen hallinta vaikuttaa moneen elämän osa-alueeseen. Tutkimuskysymyksissäni kysyn, mitä resursseja eli välityskeinoja suomi toisena kielenä -oppitunneilla on käytössä. Analysoin erityisesti, mitä välityskeinoja on käytössä taulutyöskentelyn toiminnossa, jossa opettaja on luokan etuosassa ja johtaa opetustilannetta taulun läheltä samalla, kun oppilaat istuvat pulpeteissaan. Pohdin my…

An analytical-numerical study of dynamic stability of an axially moving elastic web

2015

This paper is devoted to a dynamic stability analysis of an axially moving elastic web, modelled as a panel (a plate undergoing cylindrical deformation). The results are directly applicable also to the travelling beam. In accordance with the dynamic approach of stability analysis, the problem of harmonic vi- brations is investigated via the study of the dependences of the system’s nat- ural frequencies on the problem parameters. Analytical implicit expressions for the solution curves, with respect to problem parameters, are derived for ranges of the parameter space where the natural frequencies are real-valued, corresponding to stable vibrations. Both axially tensioned and non-tensioned tra…

Hip and wrist accelerometers showed consistent associations with fitness and fatness in children aged 8‐12 years

2020

Aim. Physical activity (PA) has traditionally been measured wearing accelerometers on the hip, but they are increasingly being worn on the wrist. We compared hip and wrist accelerometers with regard to their acceptability and any associations between PA and fatness and fitness. Methods. This cross‐sectional study comprised 103 children aged 8‐12 years (62% boys) who participated in the ActiveBrains trial by the University of Granada, Spain, in 2014‐2016. The children wore both ActiGraph GT3X+ hip and wrist accelerometers round the clock for seven days. The acceptability of both placements was evaluated by a questionnaire, while the children' fat mass index, waist circumference, and cardiore…

The effect of aquatic exercise on symptoms, function, body composition and cartilage in knee osteoarthritis

2016

Knee osteoarthritis (OA) is the most common joint disease associated with pain and loss of functional capacity. The management of knee OA is multifaceted and covers the whole OA continuum from injury prevention to the end stage of the disease. Recently, specific focus has been on preventing the progression of cartilage degeneration and avoiding loss of function in the early phase of the disease via the provision of exercise interventions. Aquatic exercise is a popular but under-researched exercise option. Therefore, the purpose of this dissertation was to investigate the role of aquatic exercise in the management of knee OA, focusing especially the effect it evokes on both functional capaci…