Search results for "tabloids"

Gender Representation of Athletes in Finnish and Swedish Tabloids : A quantitative and qualitative content analysis of Athens 2004 and Turin 2006 Oly…

2016

AbstractThe study examines quantitatively and qualitatively gender representation in Finnish and Swedish tabloids’ sports coverage during Athens 2004 summer and Turin 2006 winter Olympics. Several media studies argue that sports journalism marginalises women’s sports and sexualises female athletes. The results of this study show that male athletes received more coverage than female athletes in every tabloid, but when the number of domestic participants and their level of success were considered, neither country’s tabloids quantitatively marginalised women’s sports. Qualitative analysis found that research stereotypes showing trivialisation and sexualisation of female athletes were incorrect…