Search results for "technology acceptance"

Entornos virtuales de aprendizaje: modelo ampliado de aceptación de la tecnología

2019

Dentro de la actual renovación de las metodologías docentes, las universidades están impulsando el uso de entornos virtuales de aprendizaje como una herramienta básica en la enseñanza presencial, ya que permite flexibilizar e individualizar la educación. El objetivo del presente trabajo es aportar evidencia empírica sobre la percepción que tienen los alumnos respecto a la mejora en su aprendizaje, al adoptar y utilizar entornos virtuales en la enseñanza presencial, a partir del Modelo de Aceptación de la Tecnología ampliado. La población objeto del estudio son 251 casos de estudiantes de primer grado de la Facultad de Economía de la Universitat de Valencia. Se ha evidenciado empíricamente, …

On the exploration of mobile technology acceptance among law enforcement officers using structural equation modelling (SEM) : a multi-group analysis …

2012

Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: The moderating role of leadership support

2021

Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable business growth of SMEs. After …

Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis

2019

Online content consumption behavior has significantly changed. In particular, the growing success of legal media service providers such as Youtube, Netflix, or Spotify, has led to new modes of consumption. Research, however, still focuses predominately on illegal streaming and downloading behavior and its impact on media companies' commercial success. In order to paint a more comprehensive picture, we report on a cross-country study conducted in Austria and Finland, which explored digital content consumption habits and sources, young adults' attitudes towards illegal sources, and the importance of price, legality, ease of use as well as ease of access, and its influence on people's consumpt…

Physical Weaponization of a Smartphone by a Third Party

2022

In the literature and media, the treatment of the dangers and exposures posed by smartphones has generally focused on information security or privacy concerns. There have also been reports of fires, explosions, electric shocks, or loss of phone functionality due to faulty design or manufacture. This article provides an overview of acute physical and physiological dangers of smartphones that could be induced or triggered by a third party. It proposes a categorical discussion framework to describe and define the dangers in terms of attack vectors, effects on the smartphone, harms, and potential culprits/instigators. Counterfeit smartphones are themselves a significant potential threat in this…

Exploring User Acceptance of Free Wireless Fidelity Public Hot Spots : An Empirical Study

2008

Research regarding commercial and free wireless fidelity (Wi-Fi) public hot spots acceptance and adoption is sketchy. Therefore, it has become imperative to understand the critical factors that affect their acceptance. The focus of this study is free Wi-Fi public hot spot users, with the objective to better understand their user acceptance. In doing so, this study integrated two well-established initial acceptance models, specifically, the technology acceptance model and the diffusion of innovation theory. This study was conducted using an on-line survey that collected data from 129 users. It uses the Partial Least Square (PLS) technique to examine the relationship between variables. The re…

Extending the Technology Acceptance Model with Personal Innovativeness and Technology Readiness : A Comparison of Three Models

2016

This study concentrates on the role of personal traits in technology acceptance by comparing which of the two personal trait constructs commonly used in IS research, personal innovativeness in the domain of information technology (PIIT) or technology readiness index (TRI), performs better in terms of promoting the explanatory power of the technology acceptance model (TAM). The comparisons are conducted in the case context of online services offered by electric suppliers, and the study is based on the data collected from 1,176 consumers through an online survey and analysed by using structural equation modelling (SEM). The findings of the study show that the inclusion of both PIIT and TRI in…

An Acceptance Model for Useful and Fun Information Systems

2006

Investigating the factors associated with user acceptance of new software systems has been an important research stream in the field of information systems for many years. The technology acceptance model has long been used to examine the acceptance of utilitarian systems. Recently, it has been used to examine recreational or pleasure-oriented systems. Many examples exist of software that, depending on the context of use, can be used for productive and pleasurable interaction. This paper examines the determinants of use of one such “dual” system. A survey of users of a dual system was conducted. Results show that perceived usefulness is more important in determining intention to use than per…

Is it really gender? An empirical investigation into gender effects in technology adoption through the examination of individual differences

2010

A recent development in the technology acceptance literature is the inclusion of gender as a moderator of the relationships between intention and its antecedents, such that some are stronger for men than women, and vice versa. While the effects have been well established, the mechanisms by which they operate, that is, which specific gender differences are in operation and how they affect intention to adopt, have not been thoroughly explored. In this research, psychological constructs with established gender differences, such as core self-evaluations, computer self-efficacy and anxiety, psychological gender-role, and risk-taking propensity, are examined. In addition, this research introduces…

Aceptación del pago móvil en España: análisis de la conveniencia y la usabilidad en el contexto de una batalla generacional

2017

Entender la aceptación y el uso de una nueva tecnología constituye una de las corrientes más maduras y fructíferas de investigación dentro de los sistemas de información. Contar con un modelo que maximice el poder explicativo sin perder de vista el contexto de utilización y las características de los usuarios, se ha transformado en un imperativo. El propósito central de la investigación propuesta consiste en presentar y contrastar un modelo holístico de síntesis de aceptación voluntaria de una tecnología, por parte de un consumidor individual. Este modelo integrará distintas perspectivas, aplicadas a la adopción del servicio de pago móvil. Asimismo, se analizará el impacto de la brecha gene…