Search results for "tendance"

Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

2008

One conclusion is widely shared by the practitioners in the cultural sector: consumer relations with cultural products and services have changed. This paper provides a trend marketing analysis of various areas (theatres and performing arts organizations, museums, cultural events, cultural industries, etc.) so as to better understand this “new” cultural consumer. Seven contemporary trends are examined. Each is defined and then illustrated by innovative offers from cultural organizations. Their appraisal by more than a hundred cultural-sector practitioners in France is presented.

Influencias y prescriptores del consumo teatral. Un estudio sobre el efecto de las críticas teatrales y otras instancias de prescripción en los hábit…

2016

Este artículo analiza la influencia que ejercen diversas instancias de prescripción en los hábitos de asistencia al teatro. El estudio se basa en una encuesta realizada específicamente para esta investigación en la que fueron entrevistadas 210 personas que asistían a una representación teatral en tres salas distintas de la ciudad de Valencia. El estudio ha revelado la importancia del boca a boca en la decisión de asistir al teatro y su mayor influencia entre el público menos asiduo a las representaciones teatrales. Los resultados obtenidos también han puesto de manifiesto la existencia de una estrecha relación entre el efecto prescriptor de las críticas teatrales y las pautas de asistencia …

Efectos positivos en la Educación Universitaria del uso de aplicaciones basadas en la Metodología Mobile-Learning

2020

El objetivo de este trabajo es analizar cómo el rendimiento académico del alumnado puede verse influenciado por el uso de diferentes aplicaciones basadas en la metodología Mobile - Learning , el expediente académico, y la asistencia a las aulas. En particular este estudio, se centra en la forma en la cual el uso de la plataforma tecnológica Kahoot! en las aulas universitarias como herramienta complementaria a las clases magistr ales puede afectar al rendimiento académico de la asignatura. La base de datos utilizada para contrastar las hipótesis planteadas ha sido creada utilizando los datos obtenidos de 39 alumnas/os de la asignatura Dirección de Operaciones, una asignatura oblig atoria de …

Breeding birds in Burgundy, 2006-2018.

2020

Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur

2006

This thesis aims to explore new research opportunities in the food field, proposing to explicitly include psychological factors as potential determinants of food choice process. It notes the consequences of the central role of pleasure in the mechanisms of ingestion, and the specific role of taste: the highly emotional nature of food consumption leads then to retain experiential approach and more specifically sensory marketing as a framework. The issue of research aims to investigate how sensory stimuli and the information associated with the product combine to influence, in a differentiated manner depending on the individual, consumption behavior.Methodologically, the research combines con…

Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.

2007

: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…

Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes

2007

Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …

Socialization Into Teaching Physical Education – Acculturative Formation of Perceived Strengths

2015

1. IntroductionIt is common that physical education (PE) in primary schools is taught by generalist class teachers. They have been found to possess strong socially constructed beliefs about teaching and their teaching competencies already before they enter formal teacher preparation. These beliefs act as filters when acquiring and interpreting new information thus influencing what is learned during the formal teacher preparation (Capel & Katene, 2000; Curtner-Smith, 2001; Doolittle, Dodds, & Placek, 1993; Hutchinson, 1993; Lawson, 1983; Lortie, 1975; Matanin & Collier, 2003; Pajares, 1992; Placek, Dodds, Doolittle, Portman, Ratliffe & Pinkham, 1995; Randall & Maeda, 2010; Richardson, 2003).…