Search results for "typography"
showing 10 items of 351 documents
‘Non humana viscera sed centies sestertium comesse’ (Petr. Sat. 141,7): Philomela and the Cannibal Heredipetae in the Crotonian Section of Petronius’…
2013
The connection between the themes of money and death is widespread in Petronius' Satyricon, and is definitely not limited to the Cena Trimalchionis, where it has been widely examined. The aim of my paper is to consider the peculiar form that the motif takes in the Crotonian section of Petronius' Satyricon, and its connections with the mythical memory of the Procne and Philomela story. The theme of corpses dismemberment appears at the end of the episode of the shipwreck, the one immediately preceding the Crotonian section, through Encolpius' reflections on the sepultura practice and the destiny of human bodies after our death (Petronius, Satyricon 115, 6-19); the same theme closes the introd…
On the Strangeness of Pop Art Picturebooks: Pictures, Texts, Paratexts
2011
As a species of picturebook emerging around 1970, some Pop Art picturebooks were quite successful in their time, but appear strange from today's point of view. This strangeness has to do with multiple transgressions of traditional conventions restricting the notion of a “good” picturebook: transgressions regarding artistic style (influenced by the Pop Art movement), transgressions regarding the stories' content (with their emphasis on weird characters, surprising twists in narration and plot, and a fanciful combination of sceneries), and transgressions regarding the idea that politics and economic and social problems should be banned from picturebooks (displaying an anti-capitalist or anti-…
IG VII 53, an epigraphic rara avis in the corpus of greek metrical inscriptions
2017
Este artigo tem como objetivo estudar a inscrição publicada no IG VII 53 de uma perspectiva liguística. Ele consiste de uma seção em prosa que inclui um epigrama dedicado aos Mégaros caídos em combate nas guerras Pérsicas. A inscrição foi supostamente composta no século V a. C., mas o texto preservado não foi inscrito antes do IV século a. C. Após reavaliar a bibliografia principal sobre o texto, que estudou a inscrição principalmente do ponto de vista arqueológico, histórico ou literário, nós aplicamos uma análise linguística em dois níveis, baseada: a) na comparação dos dados linguísticos com a prosa epigráfica ou outras influências literárias, e b) nas restrições métricas que poderiam de…
Exploring translation strategies in video game localization
2012
This paper addresses the issue of video game localisation focusing on the different strategies to be used from the point of view of Translation Studies. More precisely, the article explores the possible relation between the translation approaches used in the field and the different genres or textual typologies of video games. As the narrative techniques and the story lines of video games have become more complex and well-developed, the adaptation of games entails a serious challenge for translators. Video games have evolved into multimodal and multidimensional products and new approaches and insights are required when studying the adaptation of games into different cultures. Electronic ente…
Frontline Professionals Performing Collaborative Work with Low-Income Families: Challenges across Organizational Boundaries
2020
This article discusses certain challenges relating to interagency collaboration between the Norwegian Labour and Welfare Administration (NAV) and Child Welfare Services (CWS). We have asked what obstacles to holistic work with low-income families who receive measures from NAV and CWS simultaneously can be identified. The departure point is collaboration on a local project at the municipal level. The differences between the views of the individual services (and the mandates based on these views) with regard to parental obligations have proved challenging. Using the theory of institutional logic, we have explored how different logics have influenced these services’ approaches to parenthood an…
SORTING CONJUGATES AND SUFFIXES OF WORDS IN A MULTISET
2014
In this paper we are interested in the study of the combinatorial aspects related to the extension of the Burrows-Wheeler transform to a multiset of words. Such study involves the notion of suffixes and conjugates of words and is based on two different order relations, denoted by <lex and ≺ω, that, even if strictly connected, are quite different from the computational point of view. In particular, we introduce a method that only uses the <lex sorting among suffixes of a multiset of words in order to sort their conjugates according to ≺ω-order. In this study an important role is played by Lyndon words. This strategy could be used in applications specially in the field of Bioinformatic…
Outline for a Relevance Theoretical Model of Machine Translation Post-editing
2018
Translation process research (TPR) has advanced in the recent years to a state which allows us to study “in great detail what source and target text units are being processed, at a given point in time, to investigate what steps are involved in this process, what segments are read and aligned and how this whole process is monitored” (Alves 2015, p. 32). We have sophisticated statistical methods and with the powerful tools to produce a better and more detailed understanding of the underlying cognitive processes that are involved in translation. Following Jakobsen (2011), who suspects that we may soon be in a situation which allows us to develop a computational model of human translation, Alve…
Self-Perception of Dependence as an Indicator of Smartphone Addiction—Establishment of a Cutoff Point in the SPAI–Spain Inventory
2020
Background: In recent years, the abusive use of the smartphone has reached a situation that could be considered pathological. In this sense, different instruments to assess this problematic use or addiction to the smartphone are used. One of these instruments is the Smartphone Addition Inventory (SPAI), which has been validated in the Spanish language (SPAI-Spain). The main difficulty of these scales is to establish a cut-off point that determines such mobile addiction. On the other hand, self-perception was used in different addictions as a predictor of the problem. Aim: The objective of this study was to establish the cut-off point in the scores of the SPAI-Spain, using as a reference the…
Consumer perceptions of product packaging
2006
Purpose – This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers.Design/methodology/approach – Data collection was divided into two phases. The first, (based on designers' opinions), to determine the key graphic variables in the design of packaging. The second, (based on consumers' opinions), to associate each packaging with a positioning strategy. The seven product‐positioning strategies selected were represented from the consumers' standpoint using multidimensional scaling. Four maps were obtained related to: alternative packaging colours; alternative packaging typog…
The Role of Packaging in Positioning an Orange Juice
2007
Abstract This article revises the concept and positioning strategies according to the proposals of different authors. Positioning is related to variables in the marketing mix, and, specifically, to the main subject of this research study—packaging. The theories of different authors with respect to the functions of packaging and its constituent elements are revised and then attention is focused on four of its graphic elements: Color, shape, typography, and image. Within this framework, designer and consumer opinions are presented with the ultimate aim of identifying the associations between different positioning strategies and the different graphic design variables used to define an orange j…