Search results for "uusmedia"

Industrial branding using digital media : case: The Switch

2012

The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…

Uudet kirjoitustaidot merkitys- ja elämysyhteiskunnassa

2016

Kaaoksen kesyttäjät : uutismediat nettimurroksessa 2006-2012

2014

Internet on epäreilu, mutta näin uutismedia sinnittelee

2021

Arvio teoksesta: Hindman, Matthew. 2019. Internet-ansa: Kuinka digitaalinen talous synnyttää monopoleja ja rapauttaa demokratiaa. Suomentanut Kimmo Pietiläinen. [Alkuperäisteos: The Internet Trap, How the Digital Economy Builds Monopolies and Undermines Democracy, 2018]. Helsinki: Terra Cognita, 274 s.

Onko media ja journalismin tulevaisuus Googlen ja Facebookin käsissä?

2017

Kybertekstien narratologia : digitaalisen kerronnan alkeet

2002

Uudet teknologiat ovat avanneet kertomuksille uudenlaisia tiloja ja mahdollisuuksia. Digitaaliset ohjelmoidut tekstit ovat dynaamisia ja vuorovaikutteisia ja luovat tilanteita, joissa tekstin ja lukijan suhde pysyy jatkuvasti epävakaana. Tällaiset kertomukset haastavat itse kertomuksen käsitteen ja pakottavat ymmärtämään sen uusilla tavoilla. Kybertekstien narratologia selvittää miten ja millaiseksi kerronta ja sitä koskeva teoria muuttuu, voi muuttua ja millaiseksi sen ehkä pitäisi muuttua digitaalisessa mediassa. Tämän vuoksi tutkimuksessa risteytetään toisiinsa kaksi heuristista mallia, Espen Aarsethin kybertekstiteoria ja klassinen narratologia. Näin sijoitetaan niin uudet kuin vanhatki…

Customer relationship management: The evolving role of customer data

2013

Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data were used instrumentally to serve companies’ purposes. However, as companies increasingly shift attention from selling products to serving customers, traditional CRM activities, such as segmentation and cross-selling, may prove inappropriate owing to their inherent orientation towards selling more products to customers. The perspective on customer data usage needs to better address the strategic goal of serving customers. Consequently, the purpose …

Heterogeneity of traditional and digital media use among older adults : A six-country comparison

2021

The concept of aged heterogeneity has been associated with older adults' ability to adapt to the digital age without a systematic empirical analysis. We analyse retired adults' (aged 62 or more) use of traditional media and their digital equivalents in six countries. First, we ask whether heterogeneity in traditional and digital media use increases with age. Second, we study to what extent gender is related to this heterogeneity, and third, the country differences in the heterogeneity of media use in later life. We analyse the 2018 data (N = 5865) of the ‘Older audiences in the digital media environment’ survey using zero-inflated negative binomial models. The results provide partial suppor…

Pioneers as Peers : How Entrepreneurial Journalists Imagine the Futures of Journalism

2021

The article investigates the futures of journalism that pioneering entrepreneurial journalists anticipate. This comprises the different imaginaries that journalists employ to make sense of journalism’s present potentials, anticipate its possible futures, and inform their decision-making. By analysing semi-structured interviews with Finnish entrepreneurial journalists, the article identifies a peer-to-peer imaginary on which the interviewees draw and construct to anticipate the potential futures of journalism. In this peer-to-peer imaginary, journalism is produced in journalists’ and audiences’ peer networks of affinity and shared interests. The imaginary promises elevated audience engagemen…

Warm experts for elderly users : who are they and what do they do?

2018

This paper examines “warm experts”—that is, nonprofessional persons who help inexperienced users come to terms with digital devices—and their significance for the use of digital media in everyday life by elderly Swedes. We analyze data from a national survey (N = 1264) and from qualitative, semistructured interviews with 18 elderly Swedes (aged 65+). Our data reveal that the warm expert usually is a closelyrelated person, often a child or grandchild, who is strongly involved in nearly every stage of technology domestication, from appropriation (i.e., identifying the need, buying the item, and installing and adjusting it) to incorporation (i.e., choosing and downloading suitable apps, teachi…