Search results for "value"

Marketing-as-practice : A framework and research agenda for value-creating marketing activity

2023

This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms. Building on previous research, the paper contributes to the literature by advancing a Marketing-as-Practice (MAP) framework based on three key concepts: marketing practices, marketing practitioners, and marketing praxis. The structures and interrelationships between these key concepts are also outlined. The framework can be used to study value-creating marketing activities within firms as well as between firms and their stakeholders which is in line with the American Marketin…

PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE

2011

Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or building new markets in order to meet, satisfy and delight untapped consumer needs, wants, and desires. However, considering the new opportunities and threats that Internet, globalization, and hypercompetition have on an organization’s activity regarding selecting and executing the right ideas, right products, and delivering them through the right channels in record time, at the right prices, while promotin…

The value-relevance of social media activity of Finnish listed companies

2022

Purpose The use of social media tools by companies is common, but the links between the use of multiple social media tools by companies and stock price changes are largely unknown. Therefore, this study aims to analyze the value-relevance of social media activities on Facebook (FB), Instagram (IG), LinkedIn (LI), Twitter (TW) and YouTube (YT). Design/methodology/approach Stock market data and hand-picked social media data in this study were collected from Finland, a small language area with consistent International Financial Reporting Standards (IFRS) reporting practices, in the expectation of better comparability and lower noise in the data.This study uses correlation, regression and fact…

Äärimmäiset markkinamuutokset ja value at risk

2000

Sport burnout inventory - dual career form for student-athletes : assessing validity and reliability in a finnish sample of adolescent athletes

2020

The pressure of pursuing an athletic career simultaneously with education may set adolescent student-athletes at risk for sport and school burnout. Although the 2 life domains of student-athletes are strongly intertwined, so far, there has not been an instrument for investigating sport burnout parallel to school burnout. The aim of the present study was to introduce a sport burnout measure for adolescents in a dual career context and investigate its validity and reliability by using confirmatory factor analysis. Methods The participants were 391 student-athletes (51% females) who filled in a questionnaire of sport burnout and background variables in the beginning of upper secondary school. …

Exploring gender roles in Finnish and American youth : a critical review of Geert Hofstede's masculinity versus femininity dimension of national cult…

2004

Precision 71Ga – 71Ge mass-difference measurement

2016

The 71Ga(νe, e−) 71Ge reaction Q value has been measured with the JYFLTRAP mass spectrometer at the IGISOL facility of the University of Jyv¨askyl¨a to Q = 232.443(93) keV. This value agrees with previous measurements, though it features a much higher accuracy. The Q value is being discussed in the context of the solar neutrino capture rate in 71Ga. peerReviewed

The Different Role of Mothers' and Fathers' Beliefs in the Development of Adolescents' Mathematics and Literacy Task Values

2015

This study examined how interest and importance values concerning mathematics and literacy develop from grade 7 to grade 9 in comprehensive school and to what extent gender, in addition to mothers’ and fathers’ beliefs about the abilities of individual children, predicts the level of and changes in these values. A total of 206 Finnish students (100 girls, 106 boys) were followed from grade 7 to grade 9, just before an important transition from compulsory comprehensive school to secondary education occurs in the Finnish context. Students’ parents participated in the study when the students were in grade 7. The results of multivariate latent change models showed that interest and importance v…

Peak oxygen uptake cut-points to identify children at increased cardiometabolic risk - The PANIC Study.

2019

We aimed to develop cut -points for directly measured peak oxygen uptake (VO2peak ) to identify boys and girls at increased cardiometabolic risk using different scaling methods to control for body size and composition. Altogether 352 children (186 boys, 166 girls) aged 9 – 11 years were included in the analyses. We measured VO2peak directly during a maximal cycle ergometer exercise test and lean body mass (LM) by bioelectrical impedance. We computed a sex - and age -specific cardiometabolic risk score (CRS) by summing important cardiometabolic risk factors and defined increased cardiometabolic risk as >1 standard deviation above the mean of CRS. Receiver operating characteristics curves wer…

A note on Oscar Chisini mean value definition

2012

Mainly on the basis of some notable physical examples reported in a 1929 Oscar Chisini paper, in this brief note it is exposed further possible historic-critical remarks on the definition of statistical mean which lead us towards the realm of Integral Geometry, via the Felix Klein Erlanger Programm.