Search results for "verkkoliiketoiminta"
showing 10 items of 25 documents
Designing Recommendation or Suggestion Systems: looking to the future
2021
A Recommendation or Suggestion System (RSS) helps on-demand digital content and social media platforms identify associations amongst large amounts of transaction data, which are then used to provide personalised viewing and shopping recommendations to consumers. This preface introduces how RSSs are used in the marketplace and various purposes it serves. This paper is a contribution to the ongoing research beyond content-based recommender system. It presents an examination of how the Collective Intelligence Social Tagging System makes a fundamental difference to content-based recommender systems and a suggested hybrid approach to RSS architecture which uses crowdsourcing and tagging to incre…
Digitaalinen markkinointi teollisuusyrityksissä : tutkimusraportti
2011
Luottamussertifikaattien vaikutukset verkkokaupassa
2015
Verkkokaupankäynnin yleistymisestä huolimatta suuri osa ihmisistä ei tee kauppaa verkon välityksellä ja yksi suurimmista syistä tähän on luottamuksen puute. Yrityksen ja kuluttajan välisessä B2C-kaupassa verkkokaupat pyrkivät lisäämään kuluttajan luottamusta verkkokauppaa kohtaan eri keinoin, joista yksi on kolmannen osapuolen luottamussertifikaattien hankkiminen ja näyttäminen verkkosivulla. Luottamussertifikaatteja on tutkittu verkkokaupan kontekstissa melko runsaasti viimeisen noin kahdenkymmenen vuoden aikana. Tutkimustulokset näistä tutkimuksista ovat kuitenkin olleet vaihtelevia. Tämän tutkielman tavoitteena oli selvittää, miten kolmannen osapuolen tarjoamat, verkkokaupassa näkyvät lu…
Fashion-driven Textiles as A Crystal of A New Stream for Stakeholder Capitalism : Amazon’s Endeavor
2020
Fashion reflects changes in socio-economic and cultural life which, in turn, changes fashion, and apparel boosts such change. Thus, in response to a shift in people’s preferences from economic functionality to supra-functionality beyond an economic value, the fashion industry has been gaining momentum worldwide. In the digital economy, the fashion industry is in the midst of global dynamic change stimulating volatility, velocity, variety and dynamism, which necessitate a digital solution. Digital business leader Amazon has succeeded in constructing an R&D-driven disruptive businesss model. This can be attributed to a virtuous cycle among user-driven innovation, advancement of the Internet, …
Effectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators
2019
Purpose The purpose of this paper is to study how digital business models evolve when entrepreneurs move to new digital platforms and how this evolution is related to effectuation and causation logics. Design/methodology/approach This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted …
The Design Towards a Collaborative Subscription Service : The Case of The Finnish Newspaper Industry
2020
The newspaper industry is challenged with its business models. To stabilize revenues, publishers opted for digital subscriptions for generating additional revenue streams. However, digital subscriptions showcase limited success. News aggregator platforms may promise publishers a pool of paying readers. But platform fees and the loss of customer relationships enact barriers among publishers to join. This study proposes a software prototype based on design science research to address the aforementioned shortcomings by deriving design principles for a collaborative subscription service. Building on the strategic alliance, digital platform and business model literature, this research aims to id…