Search results for "videoelokuvat"
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Audience experience of commercial videos and feature length films : are they universal or culturally mediated?
2017
Audiovisual contents constitute one of the most common ways of communicating information. However, audiovisual products are difficult to study because they integrate a lot of complex communication and artistic elements. Meaning and emotions are conveyed by combining film elements but also narrative elements, music and other audio aspects, which unfold over time and can be used to impact the audiences. Here, the user experience approach is taken to try to understand the relation between the video’s elements and the emotions produced in the audience. Emotions are understood within an appraisal framework where elements of the audiovisual format and content are integrated in memory with previou…