Search results for "webpage"
showing 4 items of 4 documents
Graphic emotion: a critical rhetorical analysis of online children-related charity communication in poland
2019
This study explores dominant applications of graphic affordances in a sample of children-related charity appeals collected from the official websites of nine prominent Polish foundations in late 2016. It provides a systematic description of salient typographic and iconographic resources and an assessment of their rhetorical potential to solicit donations. The analysis focuses on three dominant discursive strategies used by charity communicators, namely how graphic affordances project utility (logos), confidence (ethos) and engagement (pathos). The article offers a critique of strategic emotional stimulation through aestheticized imagery and infantilizing graphics that replace arguments with…
Identidad social y discursiva del turista: su construcción a partir de la oferta de valores abstractos
2017
Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y de qué manera ello incide en la construcción discursiva de un actor social 'turista'. Para ello se propone un análisis cualitativo desde el marco del Análisis Crítico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilización de los valores abstractos resulta interesante en este contexto, pues se podría pensar que los hoteles ofrecen ante todo valores de tipo concreto y material, y no abstracto. Sin embargo, la representación mental de lo placentero y deseable en el turista,…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
Mājas lapa "Šuvējas darbnīca"
2015
Mājas lapa "Šuvējas darbnīca" ir pēc pasūtījuma veidota mājas lapa, kas paredzēta šuvējas pakalpojumu popularizēšanai un biznesa paplašināšanai. Mājas lapas apmeklētājiem tiek piedāvāta iespēja ne tikai sazināties ar pakalpojuma sniedzēju, lai veiktu pasūtījumu, bet arī pasūtīt jau gatavus apģērbu dizainus, kuri tiks izgatavoti atbilstoši katra klienta personīgajām vajadzībām. Mājas lapa ir pieejama jebkuram apmeklētājam, kam ir pamata zināšanas darbā ar internetu un datoru vai jebkuru citu iekārtu, kurai ir iespējams izveidot interneta savienojumu.