Search results for "websites"
showing 4 items of 14 documents
Closeness and distance through the agentive authorial voice: construing credibility in promotional discourse.
2020
Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel‘s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel‘s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of dist…
Advance booking across channels: The effects on dynamic pricing
2021
This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed…
Bilingual corporate websites - from translation to transcreation?
2013
Published version of an article in the journal: Journal of Specialised Translation. Also available from the publisher at: http://www.jostrans.org/issue20/art_rike.pdf Open Access As an increasing number of companies see the world as their marketplace, bilingual and/or multilingual websites are becoming increasingly common, and the demand for translations in this domain is growing. Corporate websites are multimodal, and verbal messages, images, layout and sometimes animations and sound interact to create the rhetoric on the site. With web texts being instantly available to readers anywhere, the translator’s role as a cultural mediator attains a special significance as the texts may be access…
Siti Web Museali: Identità Perdute. Appunti per una “storia” del progetto web museale nei primi anni 2000
2021
This discussion tries to investigate the theme of the "web amnesia" in relation to the website project of cultural institutions. More precisely, the reflection is inspired by a "rereading" of a research experience gained within the University of Palermo through the drafting of a doctoral thesis entitled "The web for culture. From digital identity to the design of online services” which had as its objective the mapping of the websites of museums or cultural institutions in relation to quality criteria, operational indications, design guidelines and, in general, to all the issues of the sectoral scientific debate of the early 2000s. Today, thanks to this possible reinterpretation, this resear…