Search results for "willingness"
showing 10 items of 128 documents
The role of guilt in the willingness to pay : application to purchase for the child and to purchase organic food products
2011
Guilt in marketing is a concept which is mostly analysed by anglo-saxon researchers. French research on this topic is limited. This concept has always been analysed as a persuasion tool or after a purchase. The guilt that could explain a consumer’s purchase doesn’t seem to have been analysed much. The purpose of this thesis deals with the following topic : the role of guilt in the consumer behaviour. We have particulary wondered whether guilt stimulation could increase the willingness to pay.
A Double-Hurdle model of urban green areas valuation: Dealing with zero responses
2008
Due to the widespread support for public parks and open spaces in urban areas, there is an increasing need to analyse the social benefits that are generated by such amenities. The city of Valencia (Spain) has a large park that can be considered its green backbone due to its transversal layout running along 9 of the 19 districts into which the city is divided. A contingent valuation survey was therefore conducted in order to obtain the non-market benefits derived from the use of this park by the inhabitants of Valencia. In addition, to deal with the large number of zero responses obtained, a Double-Hurdle model was applied. The results show that this model is more appropriate than other, sim…
Latent Class Approach to Estimate the Willingness to Pay for Transit User Information
2012
The aim of analysis is to understand how unreliable information influences user behaviour and how much it discourages public transport use. For this purpose, a Stated Preference Survey was carried out in order to know the preferences of public transport users relating to information needs and uncertainty on the information provided by Advanced Traveller Information System (ATIS). The perceived uncertainty is defined as information inaccuracy. In our study, we consider- ed the difference between forecasted or scheduled waiting time at the bus stop and/or metro station provided by ATIS, and that experienced by user, to catch the bus and/or metro. A questionnaire was submitted to an appropriat…
Economic value of a local museum
2004
Abstract The aim of this paper is to determine the economic value of a local cultural history museum, namely, the Museum of Central Finland in Jyvaskyla. This study also seeks to clarify what factors affect the willingness-to-pay for the Museum. Data were gathered from a sample of Jyvaskyla residents aged 18 and over via a postal questionnaire in November and December 1997. The results indicate that in reality, Jyvaskyla residents contribute less in taxes to the Museum than they report that they are willing to pay. This indicates that at least the present amount of tax revenue can justifiably be directed to the Museum. Maintenance of the Museum can thus be legitimised on the basis of the pu…
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
2016
This study proposes and tests an integrative model to examine the relationships among customers’ willingness to share information, satisfaction, perceived value, and loyalty in a retailing context. This study extends research on customers’ willingness to share information from trust and privacy concerns toward key outcome measures such as perceived value, customer satisfaction, and loyalty, and is thus among the first to model customers’ willingness to share information with companies in robust theoretical retailing frameworks. The proposed relationships were tested using data from two retailing contexts – groceries (N = 429) and do-it-yourself (DIY) (N = 895). Findings from the two samples…
Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market
2020
PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsTh…
Could a sensory education improve taste identification, willingness to taste vegetables and food memory in 5 to 7 years-oldchildren?
2013
Résumé 1 p. ; http://www.pangborn2013.com/; International audience; The first objective of this study was to characterise children according to their ability towards taste identification, their willingness to taste usually disliked vegetables and their ability to memorize food previously eaten. Those aspects are assumed to be important in overall food behaviour in children. Three tests for measuring these aspects in 5-7 years-old children were designed. These 3 tests were taken by 160 children aged 5 to 7. First results revealed that children were able to identify 37%, 34%, 29%, 26% and 22% of respectively sweet, salty, umami, bitter and sour taste. One half of children were not willing to …
Evaluating consumers' willingness to buy environmentally friendly wines: A store experiment
2014
poster + communication courte confidentiels; The French program Ecophyto 2018 aims at achieving a 50% reduction in pesticide use by 2018. The vine-growing sector being the second largest user of pesticides in France, there is a strong need for French vine-growers to engage in more environmentally sustainable practices. However, they will do so if they are sure that consumers are ready to buy environmentally friendly wines. Thus, the two main objectives of this study were to identify consumers' willingness to buy environmentally friendly wines and to estimate the impact of an information campaign. 220 wine consumers participated in the study. Each consumer came twice, at a 3-week interval, i…
Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country
2014
International audience; In a tense economic environment where consumers are encouraged to favor local rather than imported products, multinational companies (MNEs) need leverage to enhance their offer regarding local products. This research suggests a consideration of consumer affinity towards a foreign country as a means to reinforce both willingness to buy (WTB) and willingness to pay (WTP). An experiment was conducted with 170 French consumers (non-students). Respondents were asked about their WTB and their WTP for products for which the country of origin varied in a within-subject design based on 1) the level of the respondent's sense of affinity towards the product’s country of origin …
Assessing the effect of information on the reservation price for Champagne: what are consumers actually paying for?
2018
AbstractTwo series of Vickrey auctions have been performed to assess the effect of packaging information (bottle and label) on the reservation prices of ordinary consumers for five brut non-vintage Champagnes. As in other studies on wine tasting, packaging information is found to explain much more of the variation in willingness to pay than sensory information. Participants are unable, or unwilling, to put different values on the Champagnes after blind tasting, but significant differences in reservation prices appear when labels are disclosed. Detailed analysis of choices reveals a large heterogeneity in individual behaviors and valuations of the Champagnes included in this study. (JEL Clas…