Search results for "wine market"

showing 2 items of 12 documents

The Brand-Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a mod…

policy Delphiheroic viticulturewine marketingSettore AGR/01 - Economia Ed Estimo Ruralewine tourismPlant Scienceiconic winesAgronomy and Crop Scienceterritorial marketingwine firm competitiveneFood Sciencepolicy Delphi; territorial marketing; wine marketing; wine tourism; wine firm competitiveness; heroic viticulture; iconic wineswine firm competitiveness
researchProduct

Economic and structural aspects of vitiviniculture in Sicily

2008

World wine market is among the most dynamic in the agro-food sector and in the last few years it has undergone deep changes concerning production, consumption and trade. The growing presence of new wine-producing countries and the reform of the vitivinicultural Common Market Organization (CMO) have strongly contributed to the changes occurred in this sector. Accounting for 49% of world wine supply, Italy, France and Spain are the three main wine producers in the world. Italian situation is characterised by few wine-producing regions which altogether represent the major part of cultivated areas and wine production. In this scenario Sicily, according to 2004 ISTAT data, is the Italian region …

wine market Sicily vitiviniculture
researchProduct