Search results for "yhteisöviestintä"
showing 10 items of 72 documents
Managing the communicative organization : a qualitative analysis of knowledge-intensive companies
2020
PurposeThe purpose of this paper is to explore how employees' work-related communication is managed in knowledge-intensive organizations.Design/methodology/approachThe study was conducted by applying an exploratory, qualitative approach. The data were collected from six knowledge-intensive organizations operating in the professional service sector in Finland, and the data set used included altogether 23 interviews.FindingsThe interviews confirmed that employees' work-related communication on social media is regarded as an increasingly important area, and that it has required companies to establish new managerial processes that are aimed to affect employees’ communication behaviors (ECB) eit…
What's in it for me and you? : Exploring managerial perceptions of employees' work-related social media use
2022
PurposeThis study focuses on managers' perceptions of employees' communicative role in social media, and explores the changes in the contractual nature of employment relations in mediatized workplaces in which the boundaries of professional and private life are becoming more fluid.Design/methodology/approachA qualitative approach was employed to explore this relatively new phenomenon. The data, comprising 24 interviews with managers responsible for corporate communication and human resources in knowledge-intensive organizations, was thematically analysed.FindingsThe analysis shows that employees' work-related social media use creates new types of exchanges and dependencies between an organi…
Communication quality and added value: a measurement instrument for municipalities
2009
PurposeThis study aims to achieve a better understanding of communication quality and how it can be measured in the municipal context. A previously developed instrument for measuring communication in municipalities is tested and evaluated.Design/methodology/approachThe instrument draws on the balanced scorecard of Kaplan and Norton and quality control procedures as utilised by the European Foundation of Quality Measurement (EFQM). For municipalities, communication quality can be defined as the degree to which communication contributes towards the effectiveness of municipal policy and how it strengthens the relationship between citizens and municipal organisations. Three communication functi…
Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination
2018
Abstract European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals. The model employs the co-creation methods based…
Narrative Start-up Identity Construction as Strategic Communication
2022
In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The …
Work-Related Social Media Use : The Mediating Role of Social Media Communication Self-Efficacy
2022
Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, such as potential customers and future employees, perceive the organization. Therefore, employees’ ability to communicate about their work on social media has become a competitive advantage both for individual employees and for their organizations, especially in the professional service sector. Hence, understanding the role of employees’ ability to use these social media professionally is crucial for understanding the communicative behaviors of contemporary knowledge wo…
Kuunteleminen työyhteisössä
2012
Tutkielmassa tarkastellaan johtajien sekä työntekijöiden käsityksiä ja kokemuksia kuuntelemisesta työyhteisössä. Tavoitteena on ymmärtää kuuntelemisilmiötä ja luoda siitä kokonaiskuva yhden työyhteisön jäsenten näkökulmasta. Relationaalinen näkökulma ohjaa tarkastelua, ja kuunteleminen ymmärretään vuorovaikutussuhteessa olevaksi ilmiöksi. Tämän laadullisen tapaustutkimuksen aineisto kerättiin kolmen johtajan ja kahdeksan työntekijän teemahaastatteluina. Tutkimushenkilöt määrittelevät kuuntelemisen esimerkiksi asian ymmärtämiseksi ja toisen huomioon ottamiseksi. Kuuntelemisen tärkeys muun muassa tiedonkulussa ja vuorovaikutussuhteiden ylläpidossa tuodaan esille, mutta sen arvostus koetaan va…
Johtajien näkemyksiä sosiaalisesta mediasta työyhteisöviestinnässä
2016
Tämän puheviestinnän maisterintutkielman tavoitteena oli selvittää johtajien kokemuksia ja käsityksiä sosiaalisesta mediasta työyhteisöviestinnässä. Tutkimuksessa selvitettiin työyhteisöviestinnän tavoitteita ja funktioita, haasteita sekä johtajan roolia sosiaalisessa mediassa. Tässä tutkielmassa työyhteisöviestintä nähtiin muun muassa työhön ja työpaikan suhteisiin liittyvänä vuorovaikutuksena sosiaalisen median sovelluksissa, joihin kaikilla työyhteisön jäsenillä oli pääsy. Sosiaalinen media käsitettiin erilaisina kehittyneelle teknologialle perustuvina sovelluksina, jotka mahdollistavat monipuolisen vuorovaikutuksen ja sisällöntuotannon. Näitä sovelluksia ovat esimerkiksi Facebook, Skype…
Benefits and drawbacks of communication visibility : from vicarious learning and supplemental work to knowledge reuse and overload
2022
Purpose This study aims to examine some of the benefits and drawbacks of communication visibility. Specifically, building on communication visibility theory, the authors study how and why message transparency and network translucence may increase knowledge reuse and perceived overload through behavioral responses of vicarious learning and technology-assisted supplemental work. Design/methodology/approach Drawing on survey data obtained from 1,127 employees of a global company operating in the industrial machinery sector, the authors used structural equation modeling to test the hypothesized model. Findings The results demonstrate that the two aspects of communication visibility yield somew…