Search results for "ympäristö"
showing 10 items of 1346 documents
Ympäristökasvatus - osa terveyden edistämistä? : terveydenhuollon opiskelijoiden näkemysten ja opetussuunnitelmien tarkastelua
1997
Ympäristöviestinnän tarkastelua kahden eri toimialan yrityksissä
2000
Green procurement in Kenyan hospitals : exploring the awareness and opportunities for Kenyan hospitals to implement green procurement
2015
The significance of having a positive environmental impact has rapidly been growing. More and more industries are beginning to identify and implement the ways in which they can be environmentally friendly. One such way is green procurement. In many developed countries where green public procurement is at the fore-front of procurement activities, many industries have implemented it, including the healthcare industry. In Kenya, a developing country in East Africa, sustainability is a well-known concept, with the country striving to achieve its Millennium Development Goals (of which certain goals on sustainability are included) by 2015. However, green procurement is not as widely developed as …
Ympäristötekijöiden käyttö kodintekniikka-alan yritysten markkinoinnissa Itäkeskuksen alueella : kvalitatiivinen tutkimus
2011
Tutkimuksen aiheena on ympäristötekijöiden käyttö kodintekniikkaa myyvien yritysten mainonnassa Helsingin Itäkeskuksen alueella. Aineistona käytetään yritysten sanomalehti- ja suorajakomainoksia ja niiden Internet-kotisivuja. Tutkimusote on kvalitatiivinen ja aineisto tyypitellään puolistrukturoidulla lomakkeella. Tutkimuksessa pyrittiin selvittämään ympäristöargumenttien lisäksi sitä, ovatko yritykset siirtyneet perinteisen markkinointimixin keinoista kohti kokonaisvaltaisempaa ja enemmän kuluttajanäkökulmasta asioita tarkastelevaa markkinointinäkökulmaa. Teoriaosuudessa verrataan perinteistä markkinointiparadigmaa uudempaan normatiiviseen kestävän kehityksen markkinointiparadigmaan. Tutki…
Reconstructed Landscapes of Northern Youth : Reading the Autobiographies of Finnish Youth, 1945–1960
2021
This chapter explores how growing up environments and landscapes are remembered, described and depicted in autobiographies written by people who experienced the reconstruction era in northern Finland in their childhood and youth. The article is based on a collection of submissions to the essay called “Generations of Youth” in 2010 and archived in the Finnish Folklore Archives. The texts provide an interesting opportunity to investigate the cultural meanings attached to growing up environments, mindscapes, and places of childhood and youth in post-war Finland. The chapter combines approaches from the fields of history as well as humanistic geography. It addresses the question of how children…
"Me ollaan koko ajan liikkeessä" : tutkimus nuorten omaehtoisen liikkumisen muodoista ja merkityksistä tilan kehyksissä
2017
This study examines the meanings and prerequisites of self-organised physical activity from young people’s perspective. The theoretical framework is social space, which enables young people’s experiences to be interpreted in parallel with their physical, social, and cultural environment. Three research questions are addressed: (1) Where does young people’s self-organised physical activity take place? (2) What are the forms of the activity? (3) What meanings do young people associate with the spaces of the activity? The research data were collected within one municipality. The main data consist of 34 theme interviews with young people aged 12 to 16 years. The interviewees were selected mainl…
Suurteollisuuden alihankkijoiden ympäristöosaamisen koulutus
1997
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
Keskipohjalaisyritykset toimintaympäristönsä ja sen hyvinvoinnin rakentajina : diskurssianalyyttinen näkökulma
2008
This research focuses on small and medium sized enterprises in Finland’s Central Ostrobothnia region as constructors of identity and welfare for their operating environment. To investigate the phenomenon I apply a discourse analytic and constructionist approach. The study material is derived from the SMEs’ www pages, which were subjected to a rhetorical analysis. I base my conclusions on the organizational discourses emerging from the homepages and the identities constructed therein. The dominant discourses show that the companies concentrate primarily, if not exclusively, on the substance of their business: the production of goods and services.Instead of describing themselves explicitly as…