Search results for "yritys"
showing 10 items of 320 documents
Sanomalehdet vs. Google : kuinka kilpailuasetelma vaikuttaa uutisointiin
2015
Tutkielma käsittelee Google-uutisointia ja sen muutosta suomalaisissa Sanomalehdissä kun Googlesta tuli sanomalehdille kilpaileva yritys. Tavoitteena on tutkia, miten kilpailuasetelma näkyy journalistisissa lopputuotteissa. Hypoteesina oli, että Googlesta kertova uutisointi muuttui yritysviestinnällisestä näkökulmasta negatiivisempaan suuntaan kun Googlesta tuli sanomalehtien kilpailija . Tutkimusaineisto koostuu neljän suomalaisen Sanomalehden julkaisemista Google-uutisista kahdelta verrattavalta ajanjaksolta. Mukana on sekä Googlesta kertovia uutisia että uutisia joissa Google vain mainitaan eri yhteyksissä. Mukana olevat lehdet ovat: helsingin Sanomat, Taloussanomat, Markkinointi & Maino…
Aloittavien yritysten käynnistymisongelmat
2010
Tässä tutkimuksessa tutkittiin uusien aloittavien yritysten käynnistymisongelmia sekä yrityksen suunnitteluvaiheessa että myöhemmin yrityksen käynnistyttyä. Tutkimuksella pyrittiin selvittämään ovatko aloittavien yritysten kohtaamat vaikeudet ja ongelmat samankaltaisia aloittavan yrityksen eri käynnistymisvaiheissa. Edelleen tutkimuksessa selvitettiin aloittavien yrittäjien neuvontapalveluiden käyttöä sekä yrityksen suunnitteluvaiheessa että myöhemmin yrityksen käynnistyttyä. Tutkimuksessa selvitettiin miten aloittavat yrittäjät ovat kokeneet neuvontapalvelut, pitävätkö he niitä tarpeellisina ja miten neuvontapalvelujen tarjonta ja laatu vastaavat yrittäjien tarpeita. Tutkimuksessa voitiin …
Tapaustutkimus osaamisintensiivin B - to - B palveluyrityksen kansainvälistymisestä
2013
Tässä tutkimuksessa verrattiin yritystenvälisten osaamisinteesiivien palveluiden kansainvälistymistä olemassa oleviin kansainvälistymisen teorioihin ja malleihin. Tavoitteena oli selvittää poikkeaako palveluyritysten kansainvälistyminen tuottavanteollisuuden kansainvälistymisen malleista. Syynä tähän oli että palveluyritysten kansainvälistymistä on tutkittu verrattain vähän ja mallit ja teoriat käsittelevät pääsääntöisesti tuotantoyrityksiä. Pääpainona tutkimuksessa oli pienten ja keskisuurten yritysten kansainvälistyminen. Tutkimus toteutettiin laadullisena tutkimuksena haastattelemalla yhden yrityksen henkilöstöä, sekä haastattelemalla henkilöä ELY-keskuksesta ja Finpro Ry:stä. Tavoitteen…
Individual and Collaborative Semiotic Work in Document Design
2017
This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…
The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies
2011
The stature of marketing communications function is under a threat within the firms. As the board of management tends to demand the profitability of all business activities, marketing practitioners have for a long time been unable to credibly show the link between marketing communications actions and financial value. Fortunately, the digitalization has offered new insights and opportunities to make the marketing communications actions more measureable. “Everything can be tracked” is an often heard slogan when speaking of monitoring web users’ online behavior facilitated by web analytics software. However, it is questionable how well this slogan fits the marketing communications of Business-…
Consumer biases in the perception of organizational greed
2022
This article extends current models of how consumers judge or perceive organizations as greedy by employing the theoretical framework of motivated moral reasoning. We show that inherent features of an organization (size and “black sheep” status) and its behavior (relative frequency) bias consumer perceptions of organizational greed. We use an experimental methodology, present subjects with vignettes describing different scenarios, validate our questionnaire using confirmatory factor analysis, and test our hypotheses by employing a general linear model with covariates. Our findings suggest that consumer perceptions of organizational greed are subject to three effects: the underdog effect (St…
Creating customer value through industrial services : case: Raute Technology Services
2014
The role of marketing can be seen as to assist the company on creating superior value for its customers, so that they would succeed against their competitors. Creating superior value has not always been essential, as in the past firms could achieve profitability due to regulated markets, controlled distribution channels or scarce resources. An increasing number of industrial manufacturing companies are moving from offering solely products to offering combinations of products and services. Customers benefit from industrial services as they support and enable the value generation of the products they have purchased. To firms, offering services is a matter of competitive advantage since servic…
Advancing value-based selling research in B2B markets : A theoretical toolbox and research agenda
2023
Value-based selling (VBS) has become an increasingly important selling practice in contemporary business-to-business (B2B) markets, but currently most VBS studies are limited to exploratory and descriptive case studies. Therefore, the purpose of this paper is to develop a theoretical toolbox that provides a foundation for more theory-driven research on VBS and thereby advances both the theoretical and managerial understanding of VBS. Specifically, we consider equity theory, framing theory, mental accounting, social exchange theory, signaling theory, agency theory, game theory, and institutional theory in terms of their implications for VBS. We provide a brief overview of each theory and its…
Maturity in Leaps and Bounds : Organisational Listening for Customer Engagement
2023
Much of organisational development occurs during times of crisis when answers and solutions are urgently needed. The research presented in this paper suggests that, during such times, what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening become a core function for brands and organisations. Building on theories related to organisational listening, social media and stakeholder engagement in digital marketing, this article argues for incorporating mature online listening into the customer engagement in social media (CESM) framework introduced by Santini et al. (2020). In the practise of organisational listeni…
Navigating Turbulent Political Waters: From Corporate Political Advocacy to Scansis in the Case of NBA-China Crisis
2022
Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and organizational responses and stances in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting the Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discus…