Search results for "öljyvuodot"

Communication strategies used by 'British Petroleum (BP)' to deal with legitimacy before and after the Deepwater Horizon Accident

2016

Oil spills pose serious threats to the legitimacy of the companies involved and the oil industry in general. The objective of this study is to conduct research on the communication strategies used by ‘British Petroleum’ (BP) to maintain its legitimacy before the Deepwater Horizon (DH) oil spill caused in April 2010 and to repair its legitimacy after the DH accident. There is existing literature on the legitimacy theory and the communication strategies as well as DH accident and its causes. A qualitative study based on the sustainability reports of BP from 2006 to 2015 and its press releases in relation to the DH accident from April 2010 to April 2016 is conducted to discover its preferred c…