0000000000009545
AUTHOR
Consolación Adame-sánchez
Viral marketing through e-mail: the link company-consumer
Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents exploratory research to approach the nature of the viral process and descriptive research for testing the proposed hypotheses. Findings – The opening of an e-mail is determined by the value that an individual may perceive that the message might contain. Forwarding of the message is determined by its opening, and by the individual's perception about the value of the message it may provide to others, besides the…
Relationship marketing management: Its importance in private label extension
article Trust Commitment Experience Loyalty Relationship marketing aims to generate long-term profitable relationships between partners. In the context of the convenience goods market, the present study considers private labels in traditional categories as a tool to develop effective relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the success of store brand extension strategies. Drawing upon a sample of 434 individual and using EQS software, this study shows that customer experience, satisfaction, trust, and commit- ment to private labels play an important role in customer loyalty toward private labels in conveni…
Individualized evaluation of health cost and health risks
Abstract This paper presents an individualized evaluation of the health costs and health risks of haze pollution by conduction channels and conduction strengths. Ordinal probit model and quantile regression are used to analyze data on individuals in Hangzhou, an environmental friendly city in China. The analyses yield four findings. First, in Hangzhou, haze pollution increases citizens' health spending by >2.49 billion US dollars. Second, health costs are mainly driven by increased risks of respiratory infection. Third, the quantile analysis of health risks shows the conduction channels and corresponding strengths vary for different population groups by age and health status. Lastly, respon…
Do firms implement work–life balance policies to benefit their workers or themselves?
Abstract The purpose of this article is to enhance scholars' understanding of work-life balance (WLB) policies in small and medium enterprises (SMEs). The study explores whether SMEs display a common pattern of behavior when implementing WLB policies. The benefits of implementing WLB policies either improve conditions for the workers themselves or improve the firm's productivity. Empirical evidence on the effects of WLB, however, is scarce. This empirical study uses fuzzy-set qualitative comparative analysis (fsQCA). Findings fail to show an association between a particular combination of factors and the implementation of WLB policies. Nevertheless, the firm's decision to implement WLB poli…
Are Spanish SMEs good places to work?
PurposeThis paper aims to perform a descriptive analysis of the current degree of development and application of work‐life balance policies in Spanish SMEs, examining the differences that arise due to ownership structure (family owned business versus non‐family owned business) and presenting an in‐depth analysis of the variables that influence managers' attitudes towards work‐life balance policies.Design/methodology/approachStructured interviews with SME managers were performed.FindingsThe presence of those polices is small, although the situation differs depending on the type of policy. Differences in ownership structure do not imply significantly different behavior with regard to the intr…