‘I’m still the master of the machine.’ Internet users’ awareness of algorithmic decision-making and their perception of its effect on their autonomy

2020

Algorithms are an integral part of our everyday lives and shape the selection and presentation of information and communication on the internet. At the same time, media users are faced with a lack of control and transparency when interacting with these systems because algorithms largely remain black boxes to end users. Relying on the notion that algorithms are socio-technical systems that comprise both technical and human components, this paper examines internet users’ awareness of algorithms in different areas of internet use and inquires into users’ perceptions of the impact of algorithms on their autonomy when interacting online. Empirically, we rely on qualitative interviews with 30 Ger…