Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations
The highly infectious nature of the COVID-19 virus has made the use of contactless payment methods a health exigency. Yet, consumers are resisting using mobile payments (m-payments) during the pandemic, a confounding behavior that needs to be better understood. The present study explicates this behavior by examining consumer resistance to m-payments during the COVID-19 pandemic. In addition, it provides more granular findings by measuring three levels of resistance/non-adoption, namely, postponement, opposition, and rejection. In this way, the study adds depth to the literature, which has largely examined resistance at an aggregate level to yield generic findings. Toward this end, the study…
Big Data in operations and supply chain management: a systematic literature review and future research agenda
In the era of digitalisation, the role of Big Data is proliferating, receiving considerable attention in all sectors and domains. The domain of operations and supply chain management (OSCM) is no different since it offers multiple opportunities to generate a large magnitude of data in real-time. Such extensive opportunities for data generation have attracted academics and practitioners alike who are eager to tap different elements of Big Data application in OSCM. Despite the richness of prior studies, there is limited research that extensively reviews the extant findings to present an overview of the different facets of this area. The current study addresses this gap by conducting a systema…
The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?
Food waste is a serious problem that impacts the environment and sustainability by increasing greenhouse gas emissions from landfills. Food waste also represents a social challenge because it raises serious concerns about food security. While acknowledging that households waste a great deal of food because they lack a proper routine for reusing leftovers and purchase more food than required, few studies have extensively examined the drivers of leftover reuse and over-ordering. We address this gap using the stimulus-organism-response paradigm. Moral norms and anticipated pride are conceptualised as stimuli that impact the organismic state of intentions against food waste and response in the …
Corporate social responsibility (CSR) and hospitality sector: Charting new frontiers for restaurant businesses
Corporate social responsibility (CSR) has become a key theme of discussion and focus in all debates regarding the need for business enterprises to function in a manner that is responsive and sensitive to the needs of their communities and society. Academic research has also kept pace with the rising industry interest. The literature on CSR has grown appreciably, offering important insights that scholars must collectively evaluate if they are to inform theory and practice. Appreciating the value of such an endeavour, the present study utilised a critical systematic literature review (SLR) to analyse the literature published on the role of CSR in the restaurant sector from 2004 to 2021. The S…
Green supply chain management in manufacturing firms: A resource-based viewpoint
As sustainability draws increasing attention due to the COVID-19 pandemic, interest in the green supply chain has likewise substantially increased. The present study contributes deeper insights into the logical integration of the resource-based characteristics that can facilitate the effective transition from traditional to green supply chains while also increasing the effectiveness of existing green supply chains. The proposed model, rooted in the resource-based view (RBV) theory, examines the associations of supply chain connectivity (SCC), supply chain information sharing (SCIS), top management commitment (TMC) and green procurement and logistics acceptance (GPLA) with green supply chain…
Digitalization and sustainability: virtual reality tourism in a post pandemic world
The government-imposed COVID-19 pandemic control measures brought the tourism sector to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the isolation. Media reports and research have noted heightened activity in VR tourism, which has been touted as “alternative tourism” and “eco-tourism”. However, scholars have yet to determine whether this shift is temporary or will persist after the pandemic is over. Questions also remain regarding the factors driving this behaviour. The present study uses stimulus-organism-response theory (SOR) to propose a sequential mechanism of the interplay of antecedents and outcomes, theorising VR tourism as a sustainable touri…
Social media induced fear of missing out (FoMO) and phubbing: Behavioural, relational and psychological outcomes
The penetration of smartphones and the subsequent social media use in modern workplaces have drawn scholars’ attention towards studying their influence on employees. This is a nascent yet critical field of study because initial inquiries have confirmed the significant adverse implications of smartphone and social media use for employee well-being and productivity. Acknowledging the need to better explicate the consequences of the so-called ‘dark side’ of social media use at work, we examine the association of FoMO and phubbing with both psychological (i.e. work exhaustion and creativity) and relational (i.e. workplace incivility) employee outcomes. We tested our proposed hypotheses, which r…
What drives brand love for natural products? The moderating role of household size
Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural products, little is known about the enablers and barriers that influence consumers' brand love toward them. The present study attempts to address this gap and better explain consumer behavior toward natural products by utilizing the stimuli-organism-response (S–O-R) theory. The study rests on the premise that certain stimuli influence the internal state of consumers (i.e., the organism), which, in turn, shape their response to products and services. This study uses healt…
The value proposition of food delivery apps from the perspective of theory of consumption value
Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete r…
A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system
Consumption of local food is increasing due to its convenience and multiple perceived benefits. However, the factors shaping consumer attitude towards local food and brand love for local food have received limited academic attention. The study thus investigates the under-explored concept of self-identity, attitude towards local food, and brand love, along with contextual variables with respect to local food consumption. Behavioural Reasoning Theory (BRT) is adopted as the theoretical frame in which self-identity is utilised as value, supporting the environment and positive product perception about the food sold by REKO are the reasons for choosing local food, and negative product perception…
Green inclusive leadership and green creativity in the tourism and hospitality sector: serial mediation of green psychological climate and work engagement
Green creativity contributes to green innovation and green sustainability in both the manufacturing and services sectors. However, academic research offering more nuanced insights about the drivers of green creativity (GCRT) is deficient, particularly within the tourism and hospitality sector. The present study thus theorized a model based on the Componential Theory of Creativity (CTC) to examine green inclusive leadership (GIL), green psychological climate (GPC), and green work engagement (GWE) as antecedents of GCRT. The model not only posits the direct associations but also accommodates a more complex interaction of variables by anticipating the mediation effect of GPC and GWE on the ass…
Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace
Abstract The intense proliferation of social media platforms into every facet of human lives has engaged researchers' attention towards understanding their adverse influences, referred to as the dark side of social media (DoSM) in the evolving literature. A relatively unexplored context in this regard is employees' personal use of social media during work hours and its impact on work-related outcomes. Since using social media during work hours can have implications for work performance and productivity, the lack of research in the area needs to be addressed by scholars sooner rather than later. Specifically, it is important to understand the drivers and outcomes of such behaviour. We have t…
Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework
Increasing food waste is a major threat to sustainability and food security. Recognizing the issue, the United Nations Sustainable Development Goal (SDG) 12 mandates reducing global food waste by 50 percent by 2030. This situation has also given impetus to academic research on consumer food waste in both household and out-of-home settings. However, food delivery apps (FDAs) remain under-researched from this perspective. This is a serious gap because operating under a business model that inherently facilitates food over-ordering, FDAs can be a major source of food waste. Understanding the demand-side factors that drive consumers to order more food than required to satiate their hunger can be…
Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory
Prior research has not systematically investigated the enablers and inhibitors in conjunction to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the adoption or the resistance perspective only. Similarly, antecedents and consequences of the dichotomous nature of word of mouth for m-wallets have also remained obscure so far. The present research proposes to address this void in the accumulated learnings by examining both enablers and inhibitors of mobile wallets (m-wallets) as antecedents of valence of word of mouth (positive and negative; PWOM and NWOM, respectively). Grounded in Dual Factor Theory, this study aims to explore consumers’ continued use intentio…
Does enterprise social media use promote employee creativity and well-being?
Abstract Despite the increased use of Enterprise Social Media (ESM) worldwide, its adverse impact on firms’ employees, such as exhaustion, has not been researched sufficiently. This is a critical gap in the literature since employees’ well-being is crucial to maintaining their productivity. The current study addresses this gap by examining whether interruption overload and psychological transition affect the relationship of employees’ socio-instrumental use of ESM with ESM-related exhaustion and employee creativity, respectively. We utilized the Conservation of Resources (COR) theory to conceptualize the mediation effect of interruption overload and psychological transition on the hypothesi…
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase intentions and positive associations with the product post-consumption. Although this success has not yet been reflected for local food consumption, research in this area has remained limited. The present study addresses this gap by examining the antecedents of brand love for both the local food distribution system and the local food it distributes. The study thus employs the stimuli-organism-response (SOR) theory, which indicates that certain environmental stimuli in…
Diving into the uncertainties of open innovation: A systematic review of risks to uncover pertinent typologies and unexplored horizons
The open innovation paradigm has created substantial new opportunities for firms in various sectors. However, scholars have long expressed concern that open innovation also entails a dark side, which can result in value co-destruction. This concern highlights the importance of devoting attention to the perils of pursuing open innovation. Existing scholarship has given due credence to these perils by examining various associated risks and uncertainties. We observe that the extant literature is siloed and unorganized, which impedes future research. Positing that an endeavor to organize existing studies may enhance the pace of research in the area, we attempt to address this gap by reviewing t…
Food waste and out-of-home-dining: antecedents and consequents of the decision to take away leftovers after dining at restaurants
The rising trend of eating out has contributed noticeably to the increase in food waste generated by the hospitality sector. Therefore, it is essential to understand the drivers of food waste generation and the mitigation intentions of diners. Academic research in the area so far is fragmented, with particularly limited insights regarding the intentions to take away leftovers after dining out. The present study addresses this gap by using the theoretical lens of Behavioural Reasoning Theory (BRT) to examine the antecedents of diners' intentions to take away leftovers and how these are associated with their food over-ordering and leftover reuse routine. The hypothesised associations are test…
What drives willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective
Abstract The consumption of organic food is gaining ground globally due to consumers’ concerns for personal health and food safety. Several countries, such as Japan, are turning their focus to promoting organic food consumption, but research is scarce on Japan’s organic food market. Additionally, despite consumers’ positive predisposition, retail sales in Japan for organic food are low, and there is a need to understand the reason for this disparity. The present study addressed this need by examining factors that may drive consumers’ willingness to purchase (WTP) and stated buying behavior (SBB) toward organic food through the Stimulus–Organism–Behavior–Consequence (SOBC) paradigm. The deve…
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitud…
Facilitators and inhibitors of organic food buying behavior
Abstract Consumption patterns across the globe indicate consumers’ rising interest in purchasing organic food due to increasing personal-health consciousness. However, research on organic food shows a low translation of this interest into stated preferences for purchasing organic food. Limited academic research has explored this puzzling buying behavior of consumers, particularly in developed economies such as Japan. Our study addresses this gap by examining the factors that facilitate or inhibit Japanese consumers’ buying behavior toward organic food. We use the Stimulus-Organism-Response framework, Innovation Resistance Theory, and Dual-Factor Theory to examine these factors by analyzing …
Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size
Abstract Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a conceptual model based on the Behavioral Reasoning Theory (BRT) to examine the antecedents of brand love. The model was tested using data collected through a cross-sectional survey. The findings suggest that health consciousness is positively associated with reasons for consuming natural products and attitude, which, in turn, are also positively associated with each other. At the same time, reasons for consuming natural products and attitude are positively associa…
What drives diners' eco-friendly behaviour? The moderating role of planning routine
Research focusing on diners' intentions towards leftovers, which are considered one of the main sources of consumer food waste in restaurants, is still at a nascent stage and requires further investigation. The present study attempts to address this gap by investigating the antecedents of diners' intentions to take away leftovers and thereby mitigate food waste in an out-of-home setting. Towards this end, we examined the role of personal and social norms as antecedents of the facilitators, inhibitors, and intentions of taking away leftovers. Using the theoretical lens of the Stimulus-Organism-Response (SOR) paradigm, we tested the proposed hypotheses by analysing data collected from 281 din…
The dark side of social media: Stalking, online self‐disclosure and problematic sleep
The proliferation of social media usage has led to the manifestation of certain negative behaviours that are now referred to as the ‘dark side’ of social media use. These behaviours are a matter of concern, as they are detrimental to people's well-being. The present study examines the empirical association among social media stalking, online self-disclosure, social media sleep hygiene, compulsive social media use and problematic sleep, most of which have been previously recognized as key dark side behaviours. While social media stalking is a relatively new and under-explored phenomenon, its predecessor, the much-castigated cyberstalking, has received sufficient scholarly attention. This stu…
Food waste reduction and taking away leftovers: Interplay of food-ordering routine, planning routine, and motives
The hospitality literature is quite deficient in insights on consumer behaviour towards food waste generation and its mitigation in out-of-home dining. The present study addresses this gap by undertaking a mixed-method study to examining a broad spectrum of diners’ behaviour, beginning from planning the meal and ending with bringing the leftovers home. To this end, it utilises the Stimulus-Organism-Response theory to conceptualise the association of planning routine, food-ordering routine, motives, attitude, and behaviour of taking away leftovers and throwing away leftovers. The results of analysis of the data collected from 276 diners in the United States confirm a positive association of …
Over-ordering and food waste: The use of food delivery apps during a pandemic
There is a paucity of research on the role of food delivery apps (FDAs) in food waste generation. This gap needs to be addressed since FDAs represent a fast-growing segment of the hospitality sector, which is already considered to be a key food waste generator globally. Even more critically, FDAs have become a prominent source of ordering food during the COVID-19 pandemic. In addition, the growing usage of FDAs warrants an improved understanding of the complexities of consumer behavior toward them, particularly during a health crisis. The present study addresses this need by examining the antecedents of FDA users’ food ordering behavior during the pandemic that can lead to food waste. The s…
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
The literature offers valuable insights into various aspects of service recovery and service outcomes. However, the available findings are limited relative to the size of the ever-expanding service economy. In particular, past studies have left more granular nuances of the association between service recovery strategies and service outcomes, such as the mediating role of forgiveness or the valence of forgiveness, under-explored. Recognising that an improved understanding of recovery from failures is crucial for sustaining positive customer–brand relationships in the service economy, the present study investigates the mediating effect of the valence of forgiveness (both exoneration and resen…
Dark consequences of social media-induced fear of missing out (FoMO): Social media stalking, comparisons, and fatigue
Research on the dark side of social media usage has explored the fear of missing out (FoMO), social media fatigue (fatigue), social media stalking (stalking), and online social comparison (social comparison) independently. Accordingly, the complex interrelationships among these phenomena have remained understudied, creating a chasm that hinders a clearer understanding of their drivers and the potential counterstrategies to mitigate the collateral damage they may cause. We attempt to bridge this gap by drawing upon the theory of social comparison and the theory of compensatory internet use to formulate a framework that hypothesizes the mechanism of interaction among these negative fallouts. …
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived b…
What determines a positive attitude towards natural food products? An expectancy theory approach.
Natural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; in fact, demand for natural food products remains confined to a relatively small segment of consumers. Despite this, little is known about the facilitators and inhibitors of favourable attitude of consumers towards these products. Recognising this gap, our study employed the theoretical lens of expectancy theory to investigate these factors. Through an extensive review of the pro-environmental consumption literature, we identified four facilitating and inhibiting factors: …
Green apparel buying behaviour : A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross-sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The …
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases
Behavioral biases are known to influence the investment decisions of retail investors. Indeed, extant research has revealed interesting findings in this regard. However, the literature on the impact of these biases on millennials' trading activity, particularly during a health crisis like the COVID-19 pandemic, as well as the equity recommendation intentions of such investors, is limited. The present study addressed these gaps by investigating the influence of eight behavioral biases: overconfidence and self-attribution, over-optimism, hindsight, representativeness, anchoring, loss aversion, mental accounting, and herding on the trading activity and recommendation intentions of millennials …
Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study
Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance Theory (IRT) and a convergent mixed-…
Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?
Financial attitude influences the financial behavior of retail investors. Although the extant research has acknowledged and examined this relationship, the measures of financial attitude and behavior still vary widely and are generally posed as a series of questions rather than statements. In addition to this, there is insufficient knowledge regarding retail investors' behavior in the face of a health crisis, such as the current COVID-19 pandemic. This study addresses these gaps in the prior literature by examining the relative influence of six dimensions of financial attitude, namely, financial anxiety, optimism, financial security, deliberative thinking, interest in financial issues, and …
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, antecedents, and consequents examined. Our study augments the understanding of the negative aspects of the customer-brand relationship by examining brand hate and betrayal as its two manifestations. Using online food delivery (OFD) platforms as the product/service under focus, we employ a mixed-method approach to identify the negative experiences (i.e., safety and hygiene grievances, dissatisfaction, negative word of mouth, and advertisement overload) that could stimulate the n…