0000000000070036
AUTHOR
Vanessa Pilla Galetti Bretas
International Franchising Governance Modes : An Emerging Market Perspective
Paper I, Paper III, og Paper IV are not published yet. Paper IV was excluded from the dissertation with respect to copyright. This dissertation analyzes the governance mode choice of Brazilian franchisors expanding their operations abroad. The purpose is to understand which aspects influence the international governance mode choice from an emerging market franchisor standpoint. Four papers were developed. The first article offers an in-depth analysis of franchising literature in emerging and developing markets using bibliometric techniques. The following three articles address different theoretical lenses to provide a comprehensive understanding of a multidimensional decision-making process…
The impact of COVID ‐19 on franchising in emerging markets: An example from Brazil
The outbreak of COVID‐19, the disease caused by the SARS‐CoV‐2 virus, has had significant economic, political, and social consequences worldwide. The franchising sector, consisting mostly of retail and service businesses, is an example of an industry that has been deeply affected. The experiences of franchising stakeholders in Brazil highlight the strengths of the franchising model in such situations. This investigation, based on primary data from webinars with food service, education, retail, and business‐to‐business service companies in Brazil, coupled with reports from commercial and franchising entities, reveals how the COVID‐19 outbreak has affected the franchising sector. It illustrat…
International governance mode choice: Evidence from Brazilian franchisors
Abstract The purpose of this article is to test a novel, integrative theory of governance mode selection in the context of international franchising from Brazil. Given the Brazilian emerging market context, we added and tested another variable in the model relating to environmental distance between the home (Brazil) and host countries. To test the theory, we employed two logistic regression models and representative data from the Brazilian Franchising Association in addition to the World Bank's Doing Business index, and the CEPII (Centre d'etudes prospectives et d'informations internationales). Findings show that three factors influence Brazilian franchisors' choices regarding international…
Franchising research on emerging markets: Bibliometric and content analyses
Abstract This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative review…