0000000000084650

AUTHOR

Veronica Scuotto

0000-0002-0202-4378

showing 2 related works from this author

Responsible I(m)ovation in Asia Pacific regions

2022

AbstractOver the past 20 years, a debate has developed on the differences between innovation and imitation strategies as mechanisms by which businesses operating in the Asia Pacific region may gain a competitive advantage. The current research contributes to this debate from a different perspective by exploring some of the challenges and opportunities associated with the combination of both strategies into what has been defined as imovation. Imovators and imovations do not stand alone in business ecosystems. Rather, they should be embraced in the context of sustainability-related virtues and emerging capabilities, such as ethical behaviour, co-responsibility and positive social impact. Taki…

VDP::Samfunnsvitenskap: 200::Økonomi: 210:Samfunnsvitenskap: 200 [VDP]Strategy and ManagementEconomics Econometrics and Finance (miscellaneous)Business and International ManagementResponsible imovation Asia Pacific region Dynamic capabilities Innovation ImitationAsia Pacific Journal of Management
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Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study

2021

Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance Theory (IRT) and a convergent mixed-…

MarketingInterface (Java)business.industry:Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 [VDP]05 social sciencesInternet privacyWord of mouthResistance (psychoanalysis)ModerationVDP::Samfunnsvitenskap: 200::Økonomi: 210økonomi0502 economics and businessMediation050211 marketingValence (psychology)matapperPsychologybusinessAffordanceEmpirical evidence050203 business & management
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