0000000000086503
AUTHOR
Heini Taiminen
Acceptance of Online Health Services for Self-Help in the Context of Mental Health : Understanding Young Adults Experiences
This paper explores the understanding of the acceptance of online health services from a selfhelp perspective in the context of mental health. By examining the experiences of young adults, this paper develops a framework to leverage the current understanding of the factors that would support the acceptance and use of these types of services. To this end, a multidisciplinary perspective incorporating knowledge from the service marketing, health, and information systems literature is used. The results suggest that the production of online services that are meant for self-help purposes necessitates a focus on the acceptance of technology and, more importantly, instrumental value creation, as t…
Lääkärien suhtautuminen nettiterapiaan positiivista mutta varovaista
Nettiterapiat tarjoavat lääkärien näkökulmasta hyväksytyn tavan tarjota hoitoa. Kyselytutkimuksessa lääkärit katsoivat ne kuitenkin alkuvaiheen hoitoa täydentäväksi lisäksi eikä ainoaksi hoitovaihtoehdoksi. Nettiterapia ei saisi jäädä irralliseksi muusta hoitopolusta. nonPeerReviewed
Usage of Facebook- and Anonymous Forum–Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss
This paper contributes to the discussion on health behavior change support systems by examining one of the persuasive software features, social support. The paper studies the influence of structural social support on functional social support types in the online environment. Specifically, the paper examines the frequency of using two different kinds of online social platforms (online forums and Facebook groups) that are used to facilitate peer social support in weight loss and their influence on perceived functional social support types (emotional, informational, and instrumental). The results show that frequent use of Facebook based support peer group facilitates perceived emotional, infor…
Usage of Facebook- and Anonymous Forum–Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss
This paper contributes to the discussion on health behavior change support systems by examining one of the persuasive software features, social support. The paper studies the influence of structural social support on functional social support types in the online environment. Specifically, the paper examines the frequency of using two different kinds of online social platforms (online forums and Facebook groups) that are used to facilitate peer social support in weight loss and their influence on perceived functional social support types (emotional, informational, and instrumental). The results show that frequent use of Facebook based support peer group facilitates perceived emotional, infor…
Reducing health inequalities trough digital options in mental health: A physician's perspective.
This paper explores the physicians’ perspective regarding the potential of computerised Cognitive Behavioural Therapies (cCBTs) to overcome inequalities in the context of mental health care provision. The main benefits were related to the ability of cCBTs to provide care in a convenient and efficient manner, enhancing its accessibility. These aspects were perceived more important than cost-effectivity of treatment, which is often claimed to be the key benefit of cCBTs. Age and general acceptance of CBT were the most significant individual-level separators of perceptions, while the sector in which the physician works was seen as the main structural-level separator. peerReviewed
Online support for vulnerable consumers: a safe place?
Purpose This paper aims to examine the service experience in an online support community of consumers to understand the nature of social support and how it is experienced and enacted by vulnerable consumers. Design/methodology/approach A netnographic study was conducted to examine vulnerable consumers’ participation in an online support group for weight management. The Linguistic Inquiry Word Count (LIWC) program was used, and additionally data were coded using open coding. A hybrid approach to data analysis was undertaken using inductive and deductive methods. Findings The findings suggest online social support groups can be used as an online “third place” to support vulnerable consumers, …
Enabling transformative value creation through online weight loss services
PurposeThis study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended.Design/methodology/approachData was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling.FindingsThe results imply that compliance with the guidelines and social support are two value co-creation activities that c…
Harnessing marketing automation for B2B content marketing
The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The results of this single case study demonstrate the use of marketing automation to generate high-quality sales leads through behavioral targeting and content personalization. The study advances understanding of the organizational processes that su…
Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior
Although brushing teeth twice a day is not difficult, a surprisingly large proportion of adolescents do not behave accordingly. This paper brings together the COM-B model and the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue. A total of nine focus group interviews were conducted among adolescents to further understand underlying aspects and develop solutions. In findings, barriers related to adolescents tooth brushing behavior were identified in all areas of COM-B model. Especially the role of automatic motivation was highlighted as in mornings tooth brushing seemed not to have a stable place in daily r…
Incorporating digital self-services into integrated mental health care:a physician’s perspective
PurposeThis paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery.Design/methodology/approachAn online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions.FindingsAdopting a service marketing perspective helps understand how digital self-services can be incorpor…
A transformative value co-creation framework for online services
Purpose: Online offerings for transformative services create value for consumers, although little research examines the process through which these services deliver this value. The purpose of this paper is to develop a comprehensive framework to capture the complexity of the co-creation of transformative value experienced by the consumers of online transformative services. Design/methodology/approach: This paper uses a netnography approach to examine longitudinal data from an online weight management program. In total, this research examines 15,304 posts from 3,149 users, including eight staff users. Findings: Consumers integrate a range of social support resources, from informational suppo…
The usage of digital marketing channels in SMEs
Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in SMEs among 16 managers and 421 survey respondents in Central Finland. Findings – The results of this study reveal that SMEs seem not use the full potential of the new digital tools, and so are not deriving benefit from the opportunities they provide. Furthermore, the results also raise the question of whether SMEs have understood the fundamental change in the nature of communication brought about by di…
How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
This paper contributes to the discussion on the potential of different social media platforms in health behavior change programs. More specifically, it compares the outcomes of participation in different online community platforms in an online behavioral weight loss program. Results show that active participants on online community platforms perceive their service experience more positively, follow instructions more precisely, have a more positive perception of achieving their goals, and also feel that they receive more social support than do those who do not actively participate in online community channels, although no differences were found related to weight loss itself. Furthermore, int…