0000000000097240

AUTHOR

Nick Lee

Rejoinder: fractures in the edifice of PLS

Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings The authors find that some of Yuan’s arguments are incorrect, or unclear. Further, rather than contradicting the authors’ conclusions, the material provided by Yuan in his commentary actually provides additional reasons to avoid partial least squares (PLS) in marketing research. As such, Yuan’s commentary is best understood as additional evidence speaking against the use of PLS in real-world research. Research limitations/implications This rejoinder, coupled with Yuan’s comm…

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sj-docx-1-pss-10.1177_0956797621989733 ��� Supplemental material for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

Supplemental material, sj-docx-1-pss-10.1177_0956797621989733 for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect by Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, Michael D. Baker, Ambra Brizi, Angelica Bunyi, Grant J. Butschek, Collier Campbell, Jonathan Capaldi, Chuting Cau, Heather Chambers, Nikos L. D. Chatzisarantis, Weston J. Christensen, Samuel L. Clay, Jessica Curtis, Valeria De Cristofaro, Kareena del Rosario, Katharina Diel, Yasemin Do��ruol, Megan Doi, Tina L. Donaldson, Andreas B. Eder, Mia Ersoff, Julie R. Eyink, Angelica Falkenstein, Bob M. Fennis, Matthew B. Findley, …

research product

sj-docx-1-pss-10.1177_0956797621989733 ��� Supplemental material for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

Supplemental material, sj-docx-1-pss-10.1177_0956797621989733 for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect by Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, Michael D. Baker, Ambra Brizi, Angelica Bunyi, Grant J. Butschek, Collier Campbell, Jonathan Capaldi, Chuting Cau, Heather Chambers, Nikos L. D. Chatzisarantis, Weston J. Christensen, Samuel L. Clay, Jessica Curtis, Valeria De Cristofaro, Kareena del Rosario, Katharina Diel, Yasemin Do��ruol, Megan Doi, Tina L. Donaldson, Andreas B. Eder, Mia Ersoff, Julie R. Eyink, Angelica Falkenstein, Bob M. Fennis, Matthew B. Findley, …

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sj-pdf-1-pss-10.1177_0956797621989733 ��� Supplemental material for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

Supplemental material, sj-pdf-1-pss-10.1177_0956797621989733 for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect by Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, Michael D. Baker, Ambra Brizi, Angelica Bunyi, Grant J. Butschek, Collier Campbell, Jonathan Capaldi, Chuting Cau, Heather Chambers, Nikos L. D. Chatzisarantis, Weston J. Christensen, Samuel L. Clay, Jessica Curtis, Valeria De Cristofaro, Kareena del Rosario, Katharina Diel, Yasemin Do��ruol, Megan Doi, Tina L. Donaldson, Andreas B. Eder, Mia Ersoff, Julie R. Eyink, Angelica Falkenstein, Bob M. Fennis, Matthew B. Findley, E…

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A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

We conducted a preregistered multilaboratory project ( k = 36; N = 3,531) to assess the size and robustness of ego-depletion effects using a novel replication method, termed the paradigmatic replication approach. Each laboratory implemented one of two procedures that was intended to manipulate self-control and tested performance on a subsequent measure of self-control. Confirmatory tests found a nonsignificant result ( d = 0.06). Confirmatory Bayesian meta-analyses using an informed-prior hypothesis (δ = 0.30, SD = 0.15) found that the data were 4 times more likely under the null than the alternative hypothesis. Hence, preregistered analyses did not find evidence for a depletion effect. Ex…

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Marketing or methodology? : Exposing the fallacies of PLS with simple demonstrations

Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated problems with the technique but have had little impact on its use in marketing research practice. This study aims to present some of these criticisms in a reader-friendly way for non-methodologists. Design/methodology/approach Key critiques of PLS are summarized and demonstrated using existing data sets in easily replicated ways. Recommendations are made for assessing whether PLS is a useful method for a given research problem. Findings PLS is fundamentally just a way of constructing scale scores for regression. PL…

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sj-pdf-2-pss-10.1177_0956797621989733 ��� Supplemental material for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

Supplemental material, sj-pdf-2-pss-10.1177_0956797621989733 for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect by Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, Michael D. Baker, Ambra Brizi, Angelica Bunyi, Grant J. Butschek, Collier Campbell, Jonathan Capaldi, Chuting Cau, Heather Chambers, Nikos L. D. Chatzisarantis, Weston J. Christensen, Samuel L. Clay, Jessica Curtis, Valeria De Cristofaro, Kareena del Rosario, Katharina Diel, Yasemin Do��ruol, Megan Doi, Tina L. Donaldson, Andreas B. Eder, Mia Ersoff, Julie R. Eyink, Angelica Falkenstein, Bob M. Fennis, Matthew B. Findley, E…

research product

sj-pdf-2-pss-10.1177_0956797621989733 ��� Supplemental material for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect

Supplemental material, sj-pdf-2-pss-10.1177_0956797621989733 for A Multisite Preregistered Paradigmatic Test of the Ego-Depletion Effect by Kathleen D. Vohs, Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna J. Finley, Sarah E. Ainsworth, Jessica L. Alquist, Michael D. Baker, Ambra Brizi, Angelica Bunyi, Grant J. Butschek, Collier Campbell, Jonathan Capaldi, Chuting Cau, Heather Chambers, Nikos L. D. Chatzisarantis, Weston J. Christensen, Samuel L. Clay, Jessica Curtis, Valeria De Cristofaro, Kareena del Rosario, Katharina Diel, Yasemin Do��ruol, Megan Doi, Tina L. Donaldson, Andreas B. Eder, Mia Ersoff, Julie R. Eyink, Angelica Falkenstein, Bob M. Fennis, Matthew B. Findley, E…

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