0000000000121747
AUTHOR
Martina G. Gallarza-granizo
Aplicabilidad del Service-Dominant Logic al ámbito sanitario: caracterizando el servicio para la co-creación de valor
<p align="LEFT"><span style="font-family: TimesNewRomanPS-ItalicMT; font-size: xx-small;"><span style="font-family: TimesNewRomanPS-ItalicMT; font-size: xx-small;"><em>Contexto: </em></span></span><span style="font-family: TimesNewRomanPSMT; font-size: xx-small;"><span style="font-family: TimesNewRomanPSMT; font-size: xx-small;">desde mediados de los años 2000, la literatura de </span></span><em><span style="font-family: TimesNewRomanPS-ItalicMT; font-size: xx-small;"><span style="font-family: TimesNewRomanPS-ItalicMT; font-size: xx-small;">marketing </span></span></em><span style="font-…
Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers
ABSTRACTResearch on consumer behavior has supported the usefulness of the experiential approach to explain shopping and consumption in the context of retailing. The present article aims at assessing the soundness of an extended experiential value concept for segmenting apparel retail customers in terms of their loyalty toward the store. A CHAID algorithm based on a sample of postrecession Spanish apparel retail customers has identified three segments of customers with differentiated levels of loyalty toward the store: play (emotional value) and ethics (altruistic value) are the most relevant variables for defining these segments.
Customer value in Quick-Service Restaurants: A cross-cultural study
Abstract In spite of the relativistic nature of Customer Value concept, research on differences in Value perceptions across cultures is still scarce. Gaining insight about this issue would be especially relevant for highly competitive and globalized industries such as Fast-Food or Quick-Service Restaurants (QSR). The purpose of the present paper is to identify Value dimensions in this industry and to analyze the links between dimensions of Value, Satisfaction and Loyalty, testing the consistency of the results obtained across three different countries. To achieve this aim, after one in-depth interview with a QSR manager and two intercultural focus groups with QSR customers, a questionnaire …