Language in globalized interactive business : adaptation versus standardization

Drivers and Restraints in Adopting Information Technology in Firms in E-Business: A Chinese Perspective

This paper studies factors in information technology adoption, on both firm level and individual level, to help further understand organizational innovativeness. Especially, business-strategic and tactical factors affecting the adoption, and particular assimilation-related factors, are studied among interactive firms, also the ways the factors are related. This paper adds to the earlier literature in recognizing and combining factors behind reasoning for and against adopting new technology innovations, on various reasoning-levels. Literature, so far, has been scattered among those, while adoption and assimilation in general have been well modelled. We need to better understand what is signi…

Information Technology Issues in Finland

Information technology (IT) industry is essential in Finland because of its significant export contribution, extensive workforce, and research and innovation contributions. This chapter highlights key issues in this important industry. For instance, IT reliability and efficiency are the top issues necessary for the Finnish IT industry’s competitiveness in a global context. Furthermore, business intelligence and analytics tools, techniques and skills are central to the Finnish IT industry. The industry has a very experienced workforce that is however aging and thus there is a need for training of young personnel to join the industry. Generally, the Finnish IT workers are satisfied with their…

Language in globalised interactive business: adaptation vs. standardisation

We investigate language-related choices made in online firms characterised as 'interactive' and having multiple and varying audiences, in both consumer and business marketing environments. Online language choices and their relatedness with firm strategic and tactical behaviour have little received scrutiny. Using survey data, we investigate the role language plays in online firms. We scrutinise whether or not firms significantly adapt to their targeted markets through language and how such adaptive or standardising behaviour relates with firm internationalisation level, and furthermore, if this behaviour relates with how firms interact with their environment. When studying how firms interac…